Today we’d like to introduce you to Pete Holzer. They and their team shared their story with us below:
After a couple of decades of life enjoying Bloody Marys and sampling different brands of ‘the world’s most variable drink’, Pete & Kelly Holzer got to thinking. It was time to get serious about our passion for the perfect Bloody Mary and satisfy our entrepreneurial spirits at the same time. Time to research and develop a knock-out recipe with the flavor to please the wide-ranging palettes of Bloody Mary aficionados.
Like you, we have tasted our share of too watery, too bland, too thin or too thick, too-tomato-ey, too ‘make–up-your-own-adjective’ Bloody Mary Mixes. Our goal was to find the perfect blend of ingredients matched with the perfect consistency. Sure, our Side Show secret recipes utilize some typical bloody mary ingredients, but several surprises as well. After experimenting with and testing over 75 different recipes, we found our winning formulas. The secret is in the blend of over 13 ingredients, used in each of the three varieties.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Not the smoothest road. We are in 140+ retail locations but it took a long time to get here. It’s not easy building a brand. It’s a challenge to find the right people to do demos and when Covid hit, our businesses went down overnight specifically with our restaurant clients. But we are in the process of growth since we kept moving forward and hung in there.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting.
Have fun. Always remember that you’re doing this because you love it. Your enthusiasm for your product and your industry will help attract customers and future business partners. It is true that if you’re passionate and love what you do, you’ll never work another day of your life.
Pricing:
- Online bottle price $11.99
Contact Info:
- Website: https://sideshowbloodymarymix.com/
- Instagram: https://www.instagram.com/sideshowbloodymary/
- Facebook: https://www.facebook.com/sideshowbloodymarymix
- Linkedin: https://www.linkedin.com/company/22315172/admin/
- Twitter: https://twitter.com/Sideshow952
- Other: https://www.linkedin.com/in/pete-holzer-m-a-3b25238/

