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Exploring Life & Business with Jenni Baker of Jenni Baker Styling

Today we’d like to introduce you to Jenni Baker.

Jenni Baker

Hi Jenni, thanks for joining us today. We’d love for you to start by introducing yourself.
Since the age of 4, I’ve had a passion for fashion. I spent countless hours playing dress-up, dreaming up new outfits, and discovering the joy of personal style. That early fascination with clothing and creativity only grew stronger over time. After gaining over 10 years of industry experience, I knew I wanted to use my skills to help people express themselves through what they wear.

This passion led to the launch of Jenni Baker Styling, where I help clients discover their unique style and feel amazing in their outfits. I offer personal styling, virtual lookbooks, and personal shopping services—all designed to fit each client’s lifestyle, body, and budget. Fashion is my way of making personal expression fun and accessible for everyone.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road, as is often when starting a business. One of the early challenges was building a brand and finding my niche in a competitive industry. There’s always that initial hurdle of getting people to trust you with something as personal as their style, especially when starting without a long list of testimonials or clients.

Another challenge was navigating the logistics of offering virtual styling services. I knew I wanted to create something that my clients could access virtually, especially with the virtual lookbooks, but perfecting that process took time and trial-and-error. I had to figure out the right tools and methods to ensure that even from a distance, clients would feel just as supported as they would in person.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Jenni Baker Styling is all about helping clients discover their unique style in a way that feels authentic, approachable, and empowering. At Jenni Baker Styling, my mission is to empower you to feel comfortable and confident in the clothes you wear. Whether you’re looking to revamp your wardrobe, find the perfect outfit for a special occasion, or want to discover new ways to wear what you already own, I’m here to guide you every step. I believe that fashion should be fun, accessible, and a true reflection of who you are.

I specialize in personal styling, virtual lookbooks, and personal shopping services, all tailored to fit each client’s individual needs, lifestyle, and budget. Whether you’re looking for a fresh wardrobe update, help with a special event, or curated outfits for your entire family, my goal is to make the process seamless and enjoyable.

What sets Jenni Baker Styling apart is my commitment to making fashion accessible. With my virtual styling services, clients can access personalized style recommendations from anywhere, at any time. The virtual lookbooks I create offer a convenient way for clients to see curated outfit suggestions that fit their style goals without leaving their homes.

I’m most proud of the personal connection I build with my clients. It’s not just about clothes—it’s about helping people feel confident and comfortable in what they wear. I take the time to understand each client’s lifestyle, body type, and personal preferences to create looks that make them feel their best.

For readers, I want them to know that my services are designed to be approachable and flexible. Whether you need help putting together a wardrobe or you’re looking for styling advice for a specific occasion, I’m here to make your style journey fun and easy.

Can you talk to us a bit about the role of luck?
Luck has played an interesting role in both my life and business. I believe that while luck can open doors, it’s what you do with those opportunities that counts. I’ve had moments of good luck, like meeting the right people at the right time or stumbling upon unexpected opportunities that helped me grow Jenni Baker Styling. For example, early on, I connected with a few clients who loved their experience and referred me to others, which helped my business gain traction which I am thankful for.

Pricing:

  • Basic Virtual Lookbook (3 Looks): $49
  • Deluxe Virtual Lookbook (5 Looks): $79
  • Premium Virtual Lookbook (10 looks) $139
  • Personal Shopping: $65 an hour
  • Personal Styling: $65 an hour

Contact Info:

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