Today we’d like to introduce you to Laura Smith.
Laura, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started Evergreen&Ink with a mission to support small businesses and startups, blending my love for design with strategic marketing to help entrepreneurs thrive. My background in design and marketing spans over a decade, working closely with decision-makers to develop strategies focused on long-term growth.
When I launched Evergreen&Ink, I saw a gap in the market for affordable, high-quality marketing and design services tailored to small businesses. Over time, Evergreen&Ink has evolved. While I still offer design services, my focus has shifted toward providing strategic resources and mentorship for entrepreneurs. I’m helping businesses stay connected, informed, and equipped with evergreen strategies that drive long-term success.
This journey has been deeply fulfilling, and I’m proud to be a part of the stories of so many growing brands.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, but I think that’s true for most entrepreneurs. Starting and growing Evergreen&Ink came with its fair share of challenges, from learning how to manage a business on my own to navigating slow seasons and finding consistent leads.
One of the biggest hurdles was overcoming the unpredictability that comes with running a small business. Another struggle was balancing it all—managing client projects, building my brand, and still making time for my family. It required setting boundaries and staying incredibly organized. I also learned the importance of saying no when something wasn’t a good fit, which helped me focus on the clients and projects that aligned with my vision.
Every challenge taught me something valuable, and those lessons shaped the way Evergreen&Ink operates today.
Alright, so let’s switch gears a bit and talk business. What should we know?
Evergreen&Ink is a design and marketing studio rooted in strategy and longevity. We specialize in empowering entrepreneurs and startups with the tools, strategies, and creative support they need to build sustainable, thriving businesses. From custom website design to marketing strategies and our growing Evergreen Community, we’re dedicated to helping brands succeed in the long run, not just the short term.
What sets us apart is our holistic approach. We don’t just design beautiful visuals; we focus on creating solutions that work for our clients’ unique goals and industries. We’re real people who have walked the same path as many of our clients, so we understand the challenges entrepreneurs face. Our offerings blend strategic insight with accessible resources, all designed to make an impact without breaking the budget.
We’re incredibly proud of the growth we’ve achieved. Evergreen&Ink has grown year over year, and now, as we move into a new phase, we’re focused on expanding our reach even further. We’ll be partnering with industry leaders and exploring new channels to connect with more entrepreneurs and help them succeed in a rapidly changing business landscape.
At Evergreen&Ink, our goal is simple: to be the go-to partner for entrepreneurs looking to build something that lasts. Whether through design, marketing, or the connections fostered in our Evergreen Community, we’re here to support brands at every step of their journey.
Are there any important lessons you’ve learned that you can share with us?
One of the most important lessons I’ve learned is that starting a business often looks very different from how you imagine it. When you begin, you think the people in your circle will be your biggest supporters, cheering you on and spreading the word about your business. And sure, some of them will! But the reality? Many will quietly watch from the sidelines without saying a word. Meanwhile, complete strangers will surprise you—becoming your most loyal advocates and even dear friends.
Growing a business requires an incredible amount of determination and persistence. You have to show up every single day, even when it feels like no one is paying attention. It’s about defying the odds, believing in what you’re building, and not giving up when things get hard. Success doesn’t come from who you know—it comes from how hard you’re willing to work and how deeply you believe in your vision.
This lesson has been humbling but also empowering. It’s taught me to focus less on external validation and more on the value I’m providing and the people I’m truly helping. Building Evergreen&Ink has shown me that the right people will find you if you stay authentic, persistent, and true to your purpose.
Contact Info:
- Website: evergreenandink.com
- Instagram: https://www.instagram.com/evergreen.and.ink/
- Facebook: https://www.facebook.com/Evergreenandink.design
- Linkedin: https://www.linkedin.com/company/evergreen-and-ink-design/
