Today we’d like to introduce you to Liz Brasket
Hi Liz, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey as a small business owner began September of 2021. Prior to opening North Country Nutrition, I was a former personal trainer & volleyball coach. Although I loved coaching, my work/life balance was pretty limited with the hours I was dedicating to my athletes. Coming from a family of entrepreneurs, I knew that I wanted to own my own business, it was just a matter of when the right time was for me (both mentally & financially).
After many months of soul searching I decided to take a leap of faith and dive into opening my first nutrition club. My mom has been apart of Herbalife for 26 years so I decided to partner alongside her & follow in her successful footsteps. I’ve always had a passion for helping others with their health and fitness journey. Herbalife has been around for 45 years and is the ultimate vehicle to helping people with their health goals. Each plan is tailored to the individual and their specific goals.
My dad is also an entrepreneur and is in the hospitality industry. When I decided I wanted to open my nutrition club, my dad was the business brains behind the operation, helping me get the ball rolling! From helping me find a location, navigating my lease, construction, you name it, him and my mom were there helping me.
Now, i’ve been in business for 3.5 years, I’ve grown a community of amazing people who support & love NCN, and I just recently opened a second location in West St. Paul called The Bar Nutrition. My friend (Ashley Repka) and I have partnered & just opened The Bar Nutrition in September of 2024. We have grown substantially over the years and are extremely grateful for everyone that supports us! The work hasn’t stopped to help as many people as we can to become healthier and happier. Our mission is to impact 1 million lives and beyond with providing good nutrition and long lasting friendships in our community.
The support of my wonderful parents, my loving husband and the rest of my family/friends has made this career all that more special – extremely thankful & blessed.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Although, I would love to say my experience as a small business owner has been rainbows and butterflies, I definitely have experienced some obstacles along the way. However, even through these challenges, it has made me that much stronger and confident in my abilities to overcome anything I face.
The struggles that come along with being a small business owner entail the ebb and flow of business. Some months may be really good and some may be slower. That means budgeting tactics have to come in place to cover all expenses. This is something i’ve had to learn over time.
Another challenge is how to properly market your business and attract new customers so that the business can continue to grow. This is another skill I’ve had to master and get better at – the best advice I can give is to get out in your community as much as possible and get to know people.
These are just to name a few, overall we have had wonderful success!
We’ve been impressed with North Country Nutrition – Herbalife , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Herbalife Nutrition is a global leader in providing high-quality, science-backed nutrition products and personalized coaching to help people live healthier, more active lives. With a presence in over 90 countries and more than four decades of expertise, we specialize in creating products designed to support balanced nutrition, weight management, fitness performance, and overall well-being. Our comprehensive product line includes protein shakes, meal replacements, energy drinks, hydration solutions, targeted nutrition for specific needs, and skincare products—each crafted with care and precision.
We are known for our commitment to delivering exceptional results through personalized support. Herbalife goes beyond simply selling products; we emphasize one-on-one coaching and a community-based approach that empowers individuals to achieve their health and wellness goals. Our Independent Distributors work directly with customers to provide customized nutrition plans, ongoing encouragement, and tailored solutions for their unique needs.
What sets Herbalife apart is our dedication to science, innovation, and quality. We invest in cutting-edge research, employ world-class scientists and nutritionists, and operate state-of-the-art manufacturing facilities to ensure our products meet the highest standards of safety and efficacy. Transparency is at the core of what we do; we trace ingredients from seed to feed, guaranteeing the purity and integrity of every product.
We are most proud of the positive impact we’ve had on millions of lives around the globe. Our mission is to improve nutritional habits worldwide, and we’ve created a community where people can thrive—whether it’s through achieving their health goals, building financial independence, or simply gaining confidence. Herbalife Nutrition also supports charitable initiatives through the Herbalife Nutrition Foundation, helping to provide proper nutrition to children and communities in need.
Herbalife isn’t just a brand; it’s a lifestyle built on wellness, empowerment, and meaningful connections. Together, we’re helping people everywhere unlock their full potential.
North Country Nutrition helps encompass the mission of Herbalife by providing our community with great nutrition through our protein shakes, energy teas & high protein snacks. Our wellness coaches are available for consultations to make customized workout guides, meal plans and provide 1-on-1 coaching. NCN has 100+ different flavors of shakes & teas to cater to everyone’s taste buds and dietary needs.
Do you any memories from childhood that you can share with us?
Oh man, this question is tough as I had a wonderful childhood that was super family oriented. I would say my favorite would be the many, many lake days I had fishing, swimming, & wake surfing. I was lucky enough to grow up on a lake in Alexandria, MN and the summers as a kid spending it on the lake with all my friends and finishing the days off with a bon fire, roasting marshmallows was so much FUN!
Contact Info:
- Website: https://boards.com/a/WF9lk.OWEFg3
- Instagram: @northcountrynutritionmn & @thebarnutritionmn_ & @builtby_lizb
- Facebook: https://www.facebook.com/share/1DuShjRL3x/?mibextid=wwXIfr
