Today we’d like to introduce you to Daysha Patterson
Hi Daysha, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
What makes Raw Radiance special isn’t just the products — it’s the experience. I wanted to create a vibe where women feel seen, valued, and celebrated. Whether you’re grabbing new bundles, shopping for beauty essentials, or booking a stylist for a fresh install, my goal is for every customer to walk out feeling like that girl.
I’m incredibly proud to be a Black-owned beauty supply in an industry where our culture sets the trends but isn’t always represented in ownership. Raw Radiance is about more than just hair — it’s about embracing who you are, owning your glow-up, and stepping into your power with confidence.
This journey hasn’t been easy, but every challenge has been worth it. Raw Radiance Beauty Bar is proof that when you follow your passion and stay true to yourself, you can build something incredible.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Overcoming Obstacles: The Road to Raw Radiance Beauty Bar
Building Raw Radiance Beauty Bar hasn’t been all glam and glow — there were plenty of obstacles along the way.
One of the biggest challenges I faced was navigating the beauty supply industry as a Black entrepreneur. The hair and beauty space is heavily influenced by Black culture, yet finding suppliers, building relationships, and earning trust as a new business owner was far from easy. I had to put in extra effort to source high-quality products, especially for my hair extension line, while ensuring my pricing stayed competitive.
Financing was another hurdle. Turning my vision into reality meant investing heavily in inventory, marketing, and building out a welcoming space for customers. Since I didn’t have major funding upfront, I had to carefully manage my budget, prioritize key expenses, and make smart financial decisions every step of the way.
Balancing my creative vision with the realities of running a business was tough, too. As much as I wanted everything to be perfect, I had to learn that progress is better than perfection. Whether it was delays in getting products, unexpected costs, or adjusting my marketing strategies, I had to stay flexible and trust the process.
On top of it all, stepping into leadership required growth. From managing employees to handling customer concerns, I had to develop patience, communication skills, and the ability to make tough decisions — all while staying true to my brand’s mission.
But despite the challenges, I never gave up. My time in the Minnesota National Guard taught me resilience, and my background in music and creativity reminded me to stay authentic and passionate.
As you know, we’re big fans of Raw Radiance Beauty. For our readers who might not be as familiar what can you tell them about the brand?
At Raw Radiance Beauty Bar, we’re all about bringing you the baddest hair and the hottest beauty must-haves — all in one spot. We specialize in premium human hair extensions that are built to last, giving you the inches, volume, and slay-worthy styles you deserve. But we don’t stop there — we’re also your go-to beauty supply destination, stocked with everything you need to keep your look on point. From edge control to hot tools, lashes to lace glue — we’ve got you covered.
What sets us apart? We’re not just a store — we’re a vibe. Our beauty bar is designed to give you a luxury experience from start to finish. Whether you’re grabbing a new set of bundles, restocking your beauty essentials, or booking a stylist for a flawless install — we make sure you leave feeling like that girl.
We’re proud to cater to women who know that looking good is more than just hair — it’s about feeling confident and unstoppable. Our brand is bold, unapologetic, and made for those who love to turn heads.
So, if you’re ready to glow up and need a beauty spot that’s as real as you are, pull up to Raw Radiance Beauty Bar — where your hair stays laid, your edges stay snatched, and your beauty game stays RawAF.
Brand Wins We’re Proud Of:
1. Black-Owned & Breaking Barriers:
As a Black-owned beauty supply, we’re not just selling products — we’re reclaiming space in an industry where Black consumers drive trends but are often overlooked.
2. Curated for Us, By Us:
We understand the culture, the trends, and the needs of our community — From high-quality hair extensions that blend seamlessly with textured hair to beauty essentials that cater to melanated skin tones, our store is designed with our customers in mind.
Can you tell us more about what you were like growing up?
OMG, growing up, I was always that artistic kid! Writing poetry was my thing, and before I knew it, those poems turned into raps. I was serious about it too — so serious that I attended Studio 4, a high school dedicated to music. And let me tell you, I could really spit some bars!
But beyond music, I always had a love for the arts, learning, and being a leader. I was so driven that I graduated two years early and even spent a year of college in Atlanta. Eventually, homesickness brought me back to Minnesota, where I finished my degree.
I bounced around from job to job, but nothing ever truly felt right. Deep down, I knew I was destined to be a business owner — nothing else excited me the same way. During that time, I also served in the Minnesota National Guard, which taught me so much about discipline, resilience, and leadership.
But no matter where life took me, my love for hair and beauty never left. It was always a passion simmering in the background, just waiting for the right moment. So honestly, it was only a matter of time before I brought Raw Radiance Beauty Bar to life — a place where my creativity, business mindset, and love for beauty could all come together.
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