Today we’d like to introduce you to Julie Wenzlick.
Hi Julie , thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
P&W Designs started kind of by accident… a friend asked for feedback on a logo, and within a week we had redesigned it and given her a strategy to feel confident in launching. That one project lit a fire I couldn’t ignore. I have since been able to help a number of businesses get launched and feel confident in their growth strategy moving forward.
At the time, I was running a planner business on the side while working full-time in corporate. I poured everything into that shop—except SEO. And I paid the price. It looked great but didn’t go anywhere.
That experience made me realize something big: beautiful design means nothing if no one sees it. That’s when I got serious about learning organic marketing—SEO, Pinterest, brand strategy—and P&W Designs was born.
Now, I help women in corporate grow their side hustles into sustainable, profitable businesses with branding, web design, and SEO that actually work. I’ve built my business while raising a daughter, working full-time, and living real life—so I get what it means to build something that fits your world, not the other way around.
P&W is more than design—it’s strategy, systems, and real talk from someone who’s been there. I’m not just your designer. I’m your business bestie and growth partner.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely hasn’t been a smooth road—and honestly, I don’t think it’s supposed to be. Is anyones?
I started P&W Designs while working full-time and raising a toddler. That alone comes with a fair share of late nights, early mornings, and figuring things out as I go…. Well, and since I still have a separate full time job, let’s be honest it’s still a lot of late nights, early mornings and weekends. One of my biggest mistakes early on? Launching a product-based business without understanding SEO. I had a beautiful website… but no traffic. That experience taught me the hard way that design without strategy doesn’t cut it.
There’s also been imposter syndrome, decision fatigue, and the challenge of wearing all the hats. Learning how to set boundaries, price my services confidently, and show up consistently—especially while juggling work, life, and motherhood—was a whole journey.
But every bump in the road helped shape the business I have now. One that’s strategic, streamlined, and grounded in real experience. I help my clients avoid those same early missteps—because I’ve lived them.
We’ve been impressed with P&W Designs LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
P&W Designs helps women grow organically —with branding, web design, and SEO that doesn’t just look good, it gets found.
I specialize in organic marketing that actually moves the needle—think strategic SEO, Pinterest management, and high-converting websites that feel like you. My sweet spot? Taking a big-picture look at your brand and turning it into something cohesive, optimized, and ready to grow and making sure your tech stack works together (like your email list with your website with your CRM).
I’m known for being the no-fluff designer and strategist in your corner. I’m not here to sell you on trends or push packages you don’t need. I’m here to get you results. Period.
What sets me apart? I don’t just design—I think like a business owner. Every decision is intentional. Every element ties back to visibility, conversions, and growth. Plus, I actually teach my clients what we’re doing so they feel empowered and in control.
What I’m most proud of brand-wise? The relationships. My clients don’t just get a pretty brand—they get a partner who cares. Someone who’s walked the side hustle-to-success path and wants to make their journey easier, faster, and more strategic.
At the end of the day, P&W is here for the ambitious woman who’s doing a lot—and needs her brand, website, and marketing to pull their weight. If that’s you? Let’s talk.
What’s next?
Right now, my focus is simple and intentional: grow P&W Designs in a sustainable way while paying off our student loans. No huge flashy changes—just steady growth that supports my family and my clients.
Behind the scenes, I’m working on streamlining everything with better systems—like Dubsado—for smoother onboarding, client communication, and project management. I’m creating more ease in my business so I can serve well without burning out.
It’s not about doing more. It’s about doing things better. That’s the season I’m in—and I’m proud of it.
Contact Info:
- Website: https://www.bypwdesigns.com/
- Instagram: https://www.instagram.com/julie.pwdesigns/
- Youtube: https://www.youtube.com/@julie.pwdesigns
