Today we’d like to introduce you to Jessica Fritz.
Hi Jessica, so excited to have you with us today. What can you tell us about your story?
Baking has been a part of my life for as long as I can remember. From a young age, I found so much joy in the kitchen—crafting cakes, cupcakes, cookies, and just about any sweet treat I could dream up. It was always more than just a hobby; baking became my form of expression and one of the ways I show love to the people around me. For years, I made cakes for friends and family just for fun, especially for birthdays. But three years ago, everything changed. I made a birthday cake for a friend that disappeared within minutes—everyone was raving about it. That’s when a few close friends, especially one named Marissa, pulled me aside and told me I needed to take this seriously.
Their words stuck with me. Every time I baked for someone after that, the feedback was overwhelmingly positive, and people started asking if I sold my desserts. Eventually, I decided to give it a real shot. I started small—selling single-flavor sheetpan cakes in family-size portions—and they quickly became a hit. From there, I began experimenting with more flavors and treats, like cookies, dessert egg rolls, and my now-famous banana pudding. Orders started picking up, and I found myself falling deeper in love with the process.
At one point, I decided to try cake decorating. My first attempt wasn’t perfect—in fact, I thought it was terrible—but that didn’t stop me. I took a break, then came back more determined. When I finally nailed a decorative cake for a friend’s birthday, everything clicked. I fell in love with cake design, and since then, I’ve continued to grow and refine my skills. Now, I offer custom cakes and dessert catering for all kinds of events—baby showers, graduations, birthdays, and everything in between. No matter the occasion, I pour my heart into every order. Baking is more than just a business for me—it’s a passion, a craft, and a way to make people feel celebrated
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The road definitely hasn’t been easy. One of the biggest challenges has been balancing everything—I work full-time, working nightlife , and go to college, all while trying to grow my baking business. Juggling all of that can be overwhelming, especially when I’m also trying to make time for myself and my loved ones. On top of that, I’m a perfectionist, which can be both a strength and a struggle. I’ve had nights where I stayed up until 4 a.m. perfecting a cake, then went straight to work a few hours later. I push myself hard because I care deeply about what I do, but I’ve learned that being too harsh on myself can sometimes hold me back. There have definitely been bumps along the way, but despite it all, I wouldn’t trade this journey for anything. Every challenge has helped shape me and my passion.
Appreciate you sharing that. What should we know about Indulging Delightss ?
My business is built on a genuine love for baking and creating unforgettable dessert experiences. I specialize in custom cakes, sweet treats, and dessert catering for all types of celebrations—birthdays, baby showers, graduations, and more. From rich, flavorful cakes to unique offerings like dessert egg rolls, cookies, and my signature banana pudding, every item is crafted with care, creativity, and attention to detail.
What sets my brand apart is the heart behind every dessert. I believe that sweets should do more than just taste good—they should make people feel celebrated, seen, and special. My goal is to create bold, memorable flavors with a beautiful presentation that reflects the joy of your occasion. Whether you’re ordering a simple cake or a fully customized dessert table, I want every bite to feel like a treat made just for you.
I take pride in making each order feel personal. This isn’t just baking—it’s an experience, and I’m honored to be a part of so many special moments. When you choose my brand, you’re choosing flavor, creativity, and a whole lot of love in every single dessert.
How do you think about luck?
I believe luck has played a role, but it’s really been about preparation meeting the right opportunities. There have definitely been moments that felt like good luck—like someone sharing my cake at the right time, or a friend encouraging me to take that first big step—but none of those moments would’ve mattered if I hadn’t put in the work behind the scenes. Every “lucky break” was really a result of consistency, passion, and being ready when the opportunity came.
At the same time, I’ve faced challenges that some might consider bad luck—setbacks, mistakes, things that didn’t go as planned. But I see those moments as lessons more than anything else. They helped me grow, refine my craft, and come back better.
So while luck has played its part, I think what’s made the biggest difference is showing up, staying committed, and believing in my vision even when things weren’t perfect.
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