Today we’d like to introduce you to Duol Chut.
Duol, we appreciate you taking the time to share your story with us today. Where does your story begin?
Thank you Voyage Magazine for giving me the opportunity & platform to tell my story. I started Diesel J’s 3 years ago come August. It came to be after I stopped using backwoods and blunts. After I tried a majority of the rolling paper brands that are available. None of them were what I was looking for.
This was the time during Covid after I lost my job. With the extra time I dived deep into learning entrepreneurship with the help of Earn Your Leisure (EYL) a financial literacy and business education platform. Learned a lot from Rashad and Troy and the endless guests they had one. Plus with the expected legalization coming to Minnesota. I want to get started.
Fast forward to starting my business August 2022. I was going smokeshop to smokeshop getting into stores. Until I saw it was a low return and started going to local events and met alot of great people in the space.
After going to Cannaconnect and meeting Kara at Natreum. I was getting referrals and warm introduction which helped us grow a lot faster. Now after 2 years we are in 30 stores and host our own events. It has been a stressful and long journey. It has all been worth it tho and excited for what’s next to come!
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been a smooth road. With business it goes in cycles. What was working one quarter may not work for the next. So you are always adjusting and tweaking your strategy. Going some shops to smokeshop was time consuming plus a low ROI. Events can be great but take a lot for prep and costs out of pockets.
It has been great tho to be able to learn and pivot when needed. Plus meeting wonderful people to share and learn from has helped tremendously.
Appreciate you sharing that. What else should we know about what you do?
I’m a creative in the sense I do photography and love creating brands and creating a story. I got in the fashion show industry through photography and it helped me host my first event. Smokin On The Runway, the cannabis inspired Fashion show. The only one of its kind in MN. Dedicated to celebrating legalization, local creatives, cannabis education, local artists, performers, sustainability, and having a great time with our community!
How do you think about happiness?
Honestly peace and building makes me the happiest. It’s challenging and I like to figure those things out. I also enjoy a joint, music, and editing photos. You can find me hiking in nature, playing basketball, and spending time with friends and family.
Pricing:
- Papers $3
- Cones $5
- 4 in 1s $10
- Apparel $20-$40
- Event tickets $20-$100 for VIP
Contact Info:
- Website: https://www.dieseljpapers.com
- Instagram: https://www.instagram.com/cheef.diesel
- Facebook: https://www.facebook.com/share/1EbQHounrM/?mibextid=wwXIfr
- LinkedIn: https://www.linkedin.com/in/duol-chut-
