Today we’d like to introduce you to Jodi Undersander.
Hi Jodi, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Jodi has always had an eye for design and creating beauty in every situation. Growing up in small-town USA, Illinois, Jodi’s roots run deep. She learned the grace and importance of enhancing traditions with simple, yet elegant, modifications or from-scratch creations in her design and branding work from an early stage. She has been designing logos and branding for people and organizations for 10+ years.
With education in Graphic Design and ultimately a degree in Clinical Psychology, Jodi has worked as an employee in industries from radio, to construction, to human services. No matter where she found herself, somehow her skill in graphic design became integrated into her role.
Jodi has worked with different sizes of organizations in various industries over the years from sole proprietorship, one-man-band type operations, to her hometown Village of Dieterich for their quasquicentennial, to multinational corporations such as Pepsi-Cola. Jodi has helped people and companies simplify and deepen their message through their branding, logo design, website creation, and more and loves using her God-given gifts to strategize and give-life to businesses and their people. She is always interested in collaborating with diverse clientele, stretching into new fields where she can bring about joy and meaning.
Jodi and her husband, Carl, along with their 3 year old daughter and 1 year old son, reside in the Greater St. Cloud, MN area. In the Fall of 2024, Jodi launched Siena Branding Co. officially and a year later, continues her work now with a brand of her own. Siena walks with clients to build brands that are consistent, unique, and powerfully authentic. Visit the website at www.sienabranding.com and send a message to info@sienabranding.com to let them know if you have a vision for your project, or if you’d like help discovering your brand needs.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
In the busy life of Wife and Mother, finding time to spend on projects and creating has been a struggle at times. Having a support system of devoted husband, family, and a community of friends has aided in easing struggles like this. Starting this business in the midst of family life has always been the ultimate dream. Jodi hopes to be a proponent of family values and acceptance of new life in our culture by excelling in her field and accomplishing her professional ambitions, all without sacrificing her family, but showing them the impact you can have when you use your God-given talents to your fullest ability.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Jodi specializes in logo design and fitting it into a unique branding package that emits simplicity, beauty, and authenticity. Her work brings life to her clients and their missions. She is known for creative solutions, elegant artistry, excellent customer care, and her cooperation with God’s Divine Plan in her life. She is known for her various clients’ satisfaction with her work as well as their referrals to those they know that could benefit from her exceptional experience and mind.
Is there any advice you’d like to share with our readers who might just be starting out?
Jodi’s advice to those wondering when they should get started is get started now! There might never be a “perfect” time, but part of the journey is rolling with the punches and building your character, tenacity, and vision. Starting small and working your way up the ladder of success, little wins at a time, is a tried and true method.
To those just starting out, she encourages to stick with it and enjoy the experience! If it is your dream, it is worth it and will continue to be worth it. Always keep your priorities in line, be rooted in a good support system, and the success will grow.
Contact Info:
- Website: https://www.sienabranding.com
- Instagram: https://www.instagram.com/sienabranding/
- Facebook: https://www.facebook.com/SienaBranding/
