Today we’d like to introduce you to Breanne Kennedy.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Building on a Legacy of Care
From clinical check-ups to creative check-ins: How we’re reimagining a neighborhood landmark as a hub for collective power.
For decades, the corner of 65th and Nicollet served as a pulse-point for the community’s health. As the longtime home of the Richfield Medical Group, these walls witnessed thousands of diagnoses, recoveries, and quiet moments of clinical care. Now, that legacy of service is receiving a radical update. While the exam tables have been replaced by collaboration zones, the building’s original mission remains intact: to provide a sanctuary for well-being. This “New Practice” shifts the focus from physical ailments to professional flourishing, transforming a local landmark into a engine for collective power and community-aligned growth. We aren’t just moving into a building; we are honoring a neighborhood cornerstone by ensuring its next chapter is just as vital as its first.
More than four walls
Exploring the symbolism of our quietest corners—and why every room tells a story.
In a world that often demands noise, the most radical act can be finding a place to listen, focus, and connect. For our co-community owners, these inconspicuous alcoves are more than just “phonebooths”; they are intentional environments named to honor the very foundations of this collective: groundbreaking acquisition and intuitive partnership.
Herspace is a title of powerful intention, chosen by co-community owners Nadia and Breanne to mark the acquisition of the building itself. This decision is more than a simple naming convention; it is a declaration. In a commercial landscape where less than 3% of commercial real estate is acquired by women, Herspace stands as a physical testament to collective strength.
Navigating programs, marshaling resources, and, inevitably, conquering miles of bureaucratic red tape, this building was secured by women as an investment in a different kind of future. Herspace is our visual proof that when women leverage their collective power to navigate the landscape, we create a small but significant shift in the commercial world—paving the way for a more equitable and connected way to work.
Just as Herspace grounds the building in powerful intention, Three of Cups is a nod to the spirit that fills it. While it is a joyful reference to the tarot card representing deep friendship, robust community, and shared success, its meaning here is even deeper. Born entirely from community, it began with an introduction in a shared professional orbit that quickly felt fated—a business partnership that felt written in the stars rather than just on a contract. It represents the magic that happens when you trust your network and your gut. This corner reminds us that when we align our efforts with the right people, the results are truly special. Three of Cups honors the partnership that brought this space to life.
Three Careers, One Cornerstone
How decades of professional history and operational precision built a new home for the multi-passionate at 6440 Nicollet Ave.
Great things rarely happen in isolation; they are built at the intersection of diverse expertise and shared values. At this prolific corner, three distinct professional histories have converged to create something far more significant than a shared office. Behind the doors of this community is a leadership team that has traded corporate standard-operating-procedures for a more empathetic, radical blueprint.
The architecture of this vision began with The Visionary, Breanne Kennedy (left). Seeing commercial real estate as a catalyst for collective power rather than mere square footage, Breanne was a primary architect of the building’s acquisition. Leveraging a seasoned perspective in strategic growth, she navigated the complexities of the commercial landscape to secure a permanent home for this women-led enterprise in Richfield—a move that stands as a physical testament to collective strength.
This strategic foundation was further fortified by The Strategist, Nadia Siddiqui (right). With an extensive background in business development and community leadership, Nadia’s work has long centered on the creators and founders who drive the local economy. Her unique ability to turn abstract partnerships into tangible, equitable systems ensured that the acquisition wasn’t just a transaction, but a commitment to resource-sharing and professional belonging.
Ensuring this high-level vision translates into a seamless daily reality is The Maven, Lori Godding (center). As the operational heartbeat of the collective, Lori brings over a decade of client service rigor to the corner of 65th & Nicollet. Specializing in the precision required to make complex systems feel intuitive, she serves as the leader of the day-to-day experience, ensuring the infrastructure of belonging is as sturdy and efficient as it is welcoming.
By combining these three paths, the team is redefining what it means to be “in business.” The goal? To steward a community hub where every detail—from the initial investment to the daily hospitality—is handled with the care of a lifelong craft. This corner is no longer just a crossroads; it is a launchpad built by women who believe that when we own the space, we own the future.
A Seat at The Table
The doors are open and the coffee is on. An invitation to find your place within Richfield’s newest community.
he transformation of this prolific corner is finally complete, but a building only truly comes to life when it is filled with the energy of its people. For decades, these walls housed a singular kind of care, but today, we are starting a new rhythm—and we’re inviting you to be the heart of it. Whether you are a founder looking for a home base, a creator seeking a new perspective, or a neighbor curious about the change, there is a space here designed for community.
We invite you to step inside and take ownership of this new pulse. This environment was reimagined as a sanctuary for the multi-passionate: a place where you can settle into a daily eat for deep focus, host a meaningful gathering, or find the connection that sparks your next big project. At 65th and Nicollet, we’ve traded clinical waiting rooms for communal tables, ensuring that professional belonging is no longer a luxury, but a neighborhood standard. This is more than a new coat of paint; it is an open invitation to build something equitable and empathetic together. The next chapter of this building isn’t something we write alone—it’s something we build as a community. We saved you a seat; we can’t wait to see what you do with it.
Written by Lori Godding
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Buying the real estate was a journey. Getting fundable, providing all the paperwork and legal documents, negotiating the property, it is not easy and not designed to be that way. The process took over 6 months from finding the property to closing.
Determining how to fund the ramp up period of the business is also a challenge. Not fully knowing how long it will take to stabilize/maximize membership, the best marketing channels and what works and what doesn’t has been a challenge.
Appreciate you sharing that. What should we know about The Coven Richfield?
Three Business Partners – Lori Godding, full time Operations Maven, Breanne Kennedy and Nadia Siddiqui (owner, investors, strategy).
What do you like best about our city? What do you like least?
Love Richfield – small town feel, great location with tons of small, mom and pop businesses, very diverse culturally, socio-economically, and ages. Great investment in pedestrian infrastructure and vibes. Nothing I don’t like.
Pricing:
- Co-work memberships from $149
- Office memberships from $800
Contact Info:
- Website: https://www.thecoven.com/richfield
- Facebook: The Coven Richfield
- LinkedIn: The Coven Richfield
