Today we’d like to introduce you to Dakota Nyberg.
Hi Dakota, please kick things off for us with an introduction to yourself and your story.
It started in 2020, during COVID. I was bored, picked up a camera, and started shooting photos with a friend. That turned into video pretty quickly. While I was still in college, a local business reached out and asked if I could do video work for them. I said yes, even though I was still figuring it out, and that project led to the next one, and the next one, and the next one.
Along the way, I landed a client in the banking/financial space, and that project snowballed. One bank led to conversations with others, and I realized I understood their world (compliance concerns, internal stakeholders, the way they need to communicate) better than a generalist would. That became the specialization: banks and financial institutions, higher education, and manufacturing/construction.
I went full-time with DMM Productions in 2024 after graduating college, and I’ve been running it ever since. From discovery call to final delivery, it’s me on every project, based here in the Minneapolis/St. Paul area.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like anything in life, there’ve been ups and downs. The biggest one honestly wasn’t a business problem, it was a decision problem. I wasn’t sure I was going to go full-time with DMM Productions until just a few weeks before I graduated college. That’s a scary jump to make, walking away from the safer path right as you’re supposed to be starting one. It ended up being the best decision I’ve made.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
DMM Productions is a corporate video production company based in the Minneapolis/St. Paul area. We specialize in working with banks and financial institutions (https://www.dmmproductions.com/financial), higher education (https://www.dmmproductions.com/education), and manufacturing firms (https://www.dmmproductions.com/manufacturing). Organizations that need video done well but don’t have the internal capacity or expertise to produce it themselves.
We didn’t start out planning to niche down this tightly. We landed one banking client, and that project snowballed into more conversations in the same industry. We realized these organizations have specific needs a generalist video shop doesn’t understand walking in. Things like compliance concerns, layers of internal stakeholders, messaging that has to hold up to scrutiny. That specialization is what we’re known for now.
What sets us apart is a hands-on, start-to-finish process. There’s no handoff from a salesperson to an account manager to a junior editor a client never talks to. We run discovery calls, we’re on set, we’re in the edit. The same team that understands your project and your industry is the team that works with you from the first call to the final delivery. Most projects run about 4 to 8 weeks depending on scope, and we intentionally keep our project load small so every client gets real attention instead of being one of twenty in a queue.
What we’re most proud of is that the work outlasts the project. Clients use these videos for years on their website, in sales processes, for recruitment, etc. The message was built to hold up, not just look good for a launch date.
How can people work with you, collaborate with you or support you?
The best way to start is to reach out directly through our website (https://www.dmmproductions.com) for a discovery call. From there we’ll talk through what you’re trying to communicate, whether it’s a brand film, a recruitment video, or ongoing content for your marketing team, and map out timeline and scope from there.
We’re always glad to connect with organizations in banking, higher education, or manufacturing/construction looking for video support,
Pricing:
- Most projects range from $8,000–$15,000, depending on scope, length, and production complexity
- Typical turnaround is 4–8 weeks from discovery call to final delivery
- Exact pricing depends on factors like shoot days, locations, number of deliverables, and post-production needs. We provide a custom quote after an initial discovery call
Contact Info:
- Website: https://www.dmmproductions.com/
- LinkedIn: https://www.linkedin.com/company/dmmproductions
