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Community Highlights: Meet Afroja K of Fashion Cults Limited

Today we’d like to introduce you to Afroja K.

Hi Afroja, we’d love for you to start by introducing yourself
I’m a Lawyer, Author, Independent Legal Researcher, Digital Modest Fashion Entrepreneur, Podcast Host and advocate of Human Rights. To promote sustainable and modest fashion, I started my sustainable, luxury, modest clothing brand, Fashion Cults that offers designer modest clothing and accessories for women and girls.

Fashion Cults is the world’s first and only digital modest fashion brand. It’s also the only blockchain-based and NFT-first modest fashion brand ever. We offer both digital clothing and on-demand based physical clothes and accessories.

At Fashion Cults, we prioritize sustainability, climate justice, women empowerment, diversity and human rights.

Our ultimate goal is to promote sustainable fashion for a cleaner planet for us and our future generations by reducing environmental pollution.

As fast fashion has devastating impacts on people and the planet, Fashion Cults creates high quality clothing and accessories out of preloved clothes, textile waste and deadstock fabrics ensuring sustainability and durability for less environmental impacts.

Our mission is to promote sustainability, diversity and women empowerment both in real world and on the Metaverse!

As the world’s first blockchain-based digital modest fashion brand, Fashion Cults has listed its limited-edition fashion NFTs on its OpenSea page at FashionCultsNFTs. We’re collaborating with DressX and other digital fashion and Fashion NFT platforms including gaming and Metaverse platforms to offer our luxury digital modest fashion items and wearable NFTs.

Through my podcast, I try to educate my audience on various aspects of Human Rights, Sustainability, Empowerment, Access To Justice and Social and Environmental Justice for their personal development and empowerment! Especially, my purpose is to raise public awareness and empower the underprivileged groups including women, girls, elderly people and other vulnerable sections in our societies. I believe the underprivileged social groups will no longer be vulnerable if they know their rights and get to know how they can get access to justice.

In fact, I love to interconnect various socio-economic, cultural and environmental issues with human rights and justice so that my audience can understand how these issues impact one another and how they affect human lives and the planet.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As an immigrant Muslim woman in London, I’ve got hardly any opportunity to grow a network and I’ve got no support from anyone to launch or continue my podcast or my business. In fact, I’m facing challenges to fund my business and have got no support from investors or organisations. While it’s so important to get at least psychological support from family members, I’m not privileged actually. In fact, I’m being discouraged and criticised by my husband and being often told that it’s a waste of time to continue my business or podcast. I’m trying to grow my social media connections and trying to be consistent through my podcast and business pages. At this moment, I’m getting response from my online community as they want to collaborate with my brand or podcast. However, still now, I’m facing challenges to fund my online-based sustainable fashion startup in London. My brand has been featured by Salaam Gateway, UAE and The Meta-tainment Report by The Future Laboratory, London for my unique business idea and NFTs. I was also invited by Islam Channel, UK to join their live TV shows and to talk about my newly launched digital modest fashion startup and NFTs. Unfortunately, I’m yet to get any startup funding support from any private or public investors. I think due to my identity as an immigrant Muslim woman entrepreneur, I’m not getting any support. This is the hardest challenge for me as an entrepreneur.

Appreciate you sharing that. What should we know about Fashion Cults Limited?
Fashion Cults advocates for women empowerment and diversity while prioritising climate justice. We’re the first and only digital modest fashion startup ever and the only blockchain-based and Metaverse-oriented modest fashion brand in the world. As an NFT-first modest fashion startup, we’ve listed our limited edition fashion NFTs on OpenSea and our Queen Nefertiti Dress NFT Collection is the primary step of our journey to the digital fashion world and Metaverse! As an online-based luxury modest fashion brand, we aim to launch our first 3D fashion collection soon and we’re going to collaborate with digital fashion and fashion NFT platforms at this primary stage. Through our collaboration, we will offer wearable fashion NFTs and both digital and physical clothing and accessories. Our buyers will be able to dress their avatars with our wearable NFTs and explore the Metaverse!

We’re officially open to collaborate with luxury fashion retailers. Being a sustainable, luxury, modest fashion brand, we aim to facilitate sustainability, diversity and women empowerment. Our first 3D fashion collection represents how we’ve prioritised the demands of modest fashion consumers worldwide. For our physical items, we offer on-demand based productions to avoid unexpected fabrics waste. Our designer modest clothing and accessories are made by local women artisans. According to our commitment towards sustainability, we offer 3D samples of our luxury modest clothing and accessories to our potential customers or retailers and go for production only after the orders are confirmed.

At this primary stage, we’ve teamed up with DressX which is the leading digital fashion marketplace based in USA. One of our digital dresses titled “Ukrainian Dress” has been listed on dressx.com. Through this collaboration, we’re donating 100% profits to Ukrainian charities to support Ukraine at this critical time. The dress is also available as physical item on our website in the Phygital Collection. Since we offer both digital and physical products, our customers will have an exciting experience and exclusive offers when they buy our phygital products or NFTs. The NFT series of our Ukrainian Dress are available on voice.com which is a carbon neutral NFT platform. Anyone can buy our NFTs on Voice with their credit cards and no crypto wallet is required.

We’ve also listed our “Fashion For Women Empowerment” NFT series on voice.com. Through these NFT series, we aim to raise global awareness about the human rights violations against Rohingya Muslim women and girls who were forced to flee their country, Myanmar and sought shelter in the refugee camps in Bangladesh due to the genocide caused by the Myanmar Army. We will donate 50% profits to UNHCR from the Fashion For Women Empowerment NFT series to support the Rohingya women and girls with a view to protecting them from sex trafficking which is happening alarming due to poverty, abuse and lack of funds. The NFT holders will get 40% lifetime discount for every purchase on our website.

Right now, we’re working on more projects under our campaign “Fashion For Justice”.

As the founder of Fashion Cults, I’ve been invited by the organiser of Modest Arts Awards Gala And Fashion Week Event, Chicago, USA to showcase my brand in this influential fashion runway show. We’re going to participate in this fashion event to be held from 30 June to 3 July 2022. This is going to be a historical fashion event in the fashion industry. Fashion Cults is the only digital and NFT-based fashion brand to participate in the show.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
As I was passionate about inclusive and sustainable fashion, I continuously did my research and I’m learning every day from different authentic sources, NFT and blockchain experts, brands and web 3 & Metaverse platforms. I think a supportive network is very important and specially, LinkedIn is a great platform to grow one’s authenticity and get a supportive network. However, everyone has their own thoughts and feelings. We should decide which strategy suits us best and definitely, goal setting and consistency are very crucial to create our authenticity.

Pricing:

  • £100-£2000

Contact Info:

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1 Comment

  1. Afroja K

    April 7, 2022 at 4:22 pm

    Very much honoured for this opportunity. It’s really very important to be able to share our stories, challenges and potentials with the world. Thank you!

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