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Check Out Jacqueline Morley’s Story

Today we’d like to introduce you to Jacqueline Morley.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I have always had a passion for the arts. I wanted to go to a full-time fine arts school but chickened out and obtained a business degree with an emphasis in marketing and graphic design. That took me down a road where I worked with other artists, never having the opportunity to create myself. It did, however, make me appreciate the business hustle, strategies in the board room and client relationships. When we moved into our first house and needed curtains, I was surprised by the cost and not finding what I was looking for, I loaned a sewing machine from my aunt to attempt them myself. I taught myself to sew with those curtains; they even became a request from friends…little did they know I used bedsheets for the fabric!

Parenting happened and as my husband was traveling heavily, I decided to stay home with my son full time. Stealing small moments of free time, I would sew or learn anything I could about the craft. It became my new art form and passion. My eyes were open, it was all around me; textiles and fabrication in everything from automotive to apparel. I wanted to learn it all! I took on a few fun side jobs of updating camper cushions or custom bench seats. I became aware of the fact that I never sewed anything for myself and got more joy out of sewing for others.

When my daughter entered Kindergarten, I was ready to enter the workforce, but didn’t see myself in an office setting. This is also, coincidentally, when COVID came knocking on my door, “We need MASKS!” I realized finding a job was not going to be the easiest thing in this climate, so I accepted more requests. The floodgates opened and I was immediately booked out for weeks. It has been an absolutely rush ever since!

When it became apparent that this could be a full time job, I went straight to work on setting up a professional workroom. I am still open to all the requests, while focusing on trade collaborations and soft furnishing. This allows me to hone in on my expertise but also get a good challenge from time to time. For example, I have the great honor of currently working on a purse made out of a father’s military uniform! I have an absolute love for fabric with a wide selection of decor and upholstery suppliers. My studio is also equipped for any fabrication challenge you can throw at me. I look forward to meeting new people and helping create one-of-a-kind custom solutions!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
As a custom fabrication workroom, I am open to all requests. Declining a job that I can’t quite get my head around or beyond my expertise is the hardest. I do not like to let people down. I have limits in jobs such as upholstery or window coverings, i.e. I do not do tear-back upholstery or create custom cornice boards. I am also not a trained tailor and do not like hemming even the cheapest of pants- way too stressful!

Can you tell our readers more about what you do and what you think sets you apart from others?
As the name of my business implies, I am here to help on a variety of custom solutions. It’s a common joke within the crafting world, anyone who buys a sewing machine, will have neighbors and friends come out of the woodwork asking you to make something. I guess I decided to make a business out of this need. I can help create a custom cushion for an antique rocker, but also alter a pair of ready-made curtains. I have specialized myself in being approachable and easygoing. I have a dozen suppliers of performance and designer fabrics. I make it easy for someone to design their own cushions and help guide them with appropriate fabric selections. I absolutely love working with designers and fulfilling their views for their clients.

What was your favorite childhood memory?
My favorite memories are playing golf with my parents as a young girl. I loved riding on the back of the cart and hitting balls in the backyard with my Dad. It’s a sport I still love today.

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Image Credits
Tracy Caffrey Photography

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