Today we’d like to introduce you to Alexandra Phipps.
Hi Alexandra, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I grew up in Santa Cruz, Bolivia watching both of my grandmothers bake and seeing the amount of love that they would pour into each dish or pastry they would make. In the Latin culture, food is how people come together whether that is a happy or sad celebration and Bolivia is no different. I started baking for my own family and friends and once I moved to Minnesota my husband encouraged me to do it as a business. I had my daughter about 3 years ago and seeing all the hardships she went through due to being premature I had to put my small baking business in the back burner to make sure she was healthy and to take care of my mental health. It’s been about 2 years now since the last time we had to rush her to the ER and now she is thriving. So that’s when I decided to get back to my online baking business. Then COVID came so I had to decide to put my family’s health first like many families around the world did. I took some time to rethink my business and what I want for people to experience besides the usual cakes and pastries. I want Bolivian treats/desserts to be known and enjoyed so I decided to do vendor markets throughout the Twin Cities to reach a larger demographic and for people to experience a little of my Bolivian culture. I hope to one day leave this to my daughter and to create a small legacy displaying with my Bolivian desserts.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Every small business has experienced at some point struggles and for me, it was more of guidance when it came doing a more curated menu rather than another cake. I’m a self-taught baker and the time that I put into a cake doesn’t equate price wise to what a larger store can sell their cakes for. So I have to keep reminding myself that each cake or treat that I make is unique and is not cake that you will find somewhere else. I can’t compare the desserts I make price wise to a larger chain store because I’m providing a unique experience and I hope that’s what my future customers recognize.
Thanks – so what else should our readers know about Alexandra’s Sweet Delicacies?
Alexandra’s Sweet Delicacies is an online baking business that highlights South American flavors. We specialize in small decadent desserts and custom cakes. This baking business was created to spread the flavors that I grew up with in Bolivia and also the amazing desserts and flavors from its neighboring countries. I am proud that this business grew from family and friends to other people wanting to taste these new flavors. We have recently branched into the wedding scene and have already been booking weddings for 2022-2023 for not only special custom cakes but also for dessert tables.
What matters most to you? Why?
I’m building this small business so one day my daughter can have proof that dreams do come true and that you can go after your passion. Every dessert/cake that I make is made with so much thought and love no matter how little or big the celebration is.
- Email: email@example.com
- Instagram: www.instagram.com/alexandrasweetdelicacies
- Facebook: https://www.facebook.com/alexandrassweetdelicacies/