Today we’d like to introduce you to Katie Heruth.
Hi Katie, thanks for joining us today. We’d love for you to start by introducing yourself.
I worked in the early education field for over 18 years. During that time, I became a parent and through that journey, I realized how important it is to share information regarding parenting and raising kids with other parents. At the end of 2020, I found out that my favorite local parenting publication was no longer publishing because the owners were retiring. I was heartbroken but didn’t immediately look into potentially buying it, that took a while! A month or two passed and I just kept thinking about it. Thinking about how I missed it, that others miss it, where were we going to get our local parenting content, and all the other information that is included! So I reached out to them and asked about buying it! A few months later we closed on the sale and here I am…running a parenting publication!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Every day is a little different. After purchasing the business in May we immediately went through a full rebrand and website update. I have a marketing background so I know the process and how I wanted everything to be laid out and organized but as with lots of projects, it took longer to relaunch than planned. Our new site went live on October 15th, 2021 and at that time I was still working my full-time job. In November, I started diving into the details of publishing content, sales, design, and social media! That is A LOT to manage but I am learning what parents are looking for and how they are looking for it! I am starting to get into a groove and look forward to where we will be in the next 12 months!
As you know, we’re big fans of Minnesota Parent Publications. For our readers who might not be as familiar what can you tell them about the brand?
Minnesota Parent is the Twin Cities’ premier online parenting publication. We are parent’s go-to guide for ideas & inspiration, helpful parenting resources, and family-friendly events happening around town! We specialize in sharing information with parents regarding events, offerings, child development, activities, parent resources, local business, and travel.
We have been publishing since 1986 and have so much history in the community! I have been going through archives and one of my favorite things to see is how much remains the same! We have strong roots in Minnesota!
One thing we want parents to know is that we are here for them. We understand the job of parenting is a tough one and being able to share information with them that they can use with their families at home is the most important thing to us.
Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Being flexible is super important and understanding that everyone had different experiences these past two years. Whether it be in their personal lives or their professional lives. We need to give everyone grace at this time.
- Email: firstname.lastname@example.org
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