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Hidden Gems: Meet Mallory Mascoli and Skye Amundsen of hope&plum

Today we’d like to introduce you to Mallory Mascoli and Skye Amundsen.

Hi Mallory and Skye, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Our company was started by two best friends, Skye and Mallory, about four years ago after we each had our first child (we both now have 3 each). After trying several baby carriers with our daughters for about a year, we noted how there were not many options for plus-size parents, and the quality of the carriers was not what we had hoped. So after joking around about starting a company together and casually looking into what we thought it would take, we decided to take the plunge!

Skye was (and still is) a full-time corporate lawyer and brought her legal and business experience. Mallory brought her management experience from her prior work in the banking industry and took on the production side of hope&plum. We started with one seamstress and worked out of Mallory’s home until 2020, when we expanded into our current warehouse space in North Loop Minneapolis! In the beginning, we offered one style carrier, a ring sling in two different lengths. Now we are one of the most inclusive brands with three types of baby carriers and various sizes in each to fit all different bodies. In addition to inclusivity, our products are created with sustainability in mind. Each one is designed, cut, and sewn in Minneapolis, Minnesota. As a part of our sustainable and ethical practices, we repurpose our production waste and create quality, functional products.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Unfortunately, the road has not been very smooth. Our company was off to an incredible start. We found ourselves growing quickly as we worked hard to build a community around our brand and a quality product that made our company grow by word of mouth and through social media marketing. In 2020, when the pandemic happened, we kept our footing and were able to continue to grow even in the face of uncertainty, though things certainly slowed down. Then we were met with many supply challenges, as many businesses were in 2020 and even now. 2021 saw some improvement, but 2022 has brought additional challenges with an economic downturn, inflation, and other worldwide events that have caused a ripple effect throughout supply chains. In spite of all this, we continue to pivot, focus on how we can continue to serve our community, and continue to grow (just a lot slower)!

Alright, so let’s switch gears a bit and talk business. What should we know?
hope&plum is a woman-owned lifestyle brand that seeks to empower parents with our baby carriers and community mindset. Our products are created with sustainability in mind. Each one is designed, cut, and sewn in Minneapolis, Minnesota. As a part of our sustainable and ethical practices, we repurpose our production waste and create quality, functional products. Babywearing that is gentle on your baby and the environment.

We are so proud of the community we have built over the last four years around our product. Being a part of the lives of thousands of parents during their children’s early years is an incredible honor, and we love getting to know our customers and having them be a part of our journey as parents. We are also incredibly proud to be one of the most inclusive baby carrier companies. When we started our company, we wanted to offer products that all bodies could use and feel beautiful in, and we think we have accomplished that. The number of messages we get from parents thanking us for making a baby carrier that works for their bodies is what inspires us to keep growing and pushing our boundaries as a business. We hope to be able to offer a 4th style carrier in 2023 as well!

Any big plans?
We want to continue to grow our business and reach more parents with our baby carriers. We are officially launching our third style baby carrier next month and plan to introduce a fourth style in 2023. We look forward to being able to serve more communities and parents as we expand our offerings and grow.

Pricing:

  • Ring Slings: $85 to $150
  • Baby Wraps: $75
  • Meh Dais: $245

Contact Info:


Image Credits
Heather Bottjen Photography (main photo)

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