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Hidden Gems: Meet Rhodaline Escala-Phelps of Rhodaline Web Design

Today we’d like to introduce you to Rhodaline Escala-Phelps.

Rhodaline, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m was a teacher for around 10 years before I changed careers and became a web designer when I moved to the US in 2019.

My degree and master’s are teaching-related though so that’s all I knew what to do. After teaching in a university in the Philippines for 5 years, I moved to Japan to teach ESL. That’s where I met my now husband who’s a Minnesota-native. We were both ESL teachers in Hiroshima, Japan, and eventually, Prague, Czech Republic.

When my husband decided he didn’t want to teach ESL anymore, he decided to go back to Minneapolis and find a job he loves. That’s how I ended up in Minneapolis!

When I decided to move here to be with him, I knew I didn’t want to teach. I met American teachers who only had negative things about the school administrations here in the US and I didn’t want to deal with that.

While waiting for my work permit, I started exploring other job options outside of teaching. Writing SEO-content made sense since I can write. But I soon realized that as a non-native English speaker, writing SEO-rich content is not something I enjoy.

I found myself enjoying designing the images I’ll use for the blog posts I’m writing and decide I have to find a way to make money out of designing.

Side note: Since my university days, I’ve always been interested in blogging and playing around with HTML to make my blog look prettier (we’re talking custom animated cursors, adding playlists to blogs, etc. they’re ugly in today’s standards, but back then, it looked cool to me!). My classmates liked going to malls and parks after class, I liked writing and playing with different designs and elements on my blog (and Friendster, if I’m being honest).

Web design was something that I knew I enjoy and that I can do well, not just because of my technical skills, but because of how I have a good grasp of user experience. Websites are also something that has become one of the best business tools–whether it’s a brochure site or an e-commerce site.

Some of my favorite things is when I see how a client’s website has helped them grow their business!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not smooth and it involved a lot of tears in the beginning!

I came into web design with naive excitement, not understanding that learning how to build websites is not the hardest part, but finding clients is.

I didn’t have to deal with rejection that much when I was a teacher, but when you have a business, you have to be tenacious and understand that getting a “no” from potential clients is part of the process.

Thanks – so what else should our readers know about Rhodaline Web Design?
I build strategic WordPress websites for online-based businesses–from online coaches to digital media stores. One of my core services is VIP Website in a Week where I work with a client’s website in a week (duh) which helps avoid delays and the long back and forth process that usually happens when building a site.

What I’m very proud of brand wise is the connection I create with my clients! My clients have told me that I “get it” and it’s always such an accomplishment when the client is happy with the site I build for them. 🙂

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
You can visit my website or we can connect on Instagram @rhodaline.


  • VIP Website in a Week starts at $1700

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