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Meet Anais Wittrock-Roske

Today we’d like to introduce you to Anais Wittrock-Roske.

Hi Anais, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m Anaïs, a Ukrainian-Arabic immigrant who started from the bottom—not growing up with much made me hungry to get after my dreams and appreciate every success.

I began my creative journey as a scientist. Not knowing English well, a career in science was an intuitive choice. From nutritional and chemical sciences, I transitioned to saving lives as an emergency trauma, and intensive care nurse.

I loved the adrenaline of working in such an intense environment. However, soon after the luster of the adrenaline wore off, I realized that someone’s worst day was my everyday. I was putting out fires that would never cease, only reacting to the injuries that could have been prevented. This was when I took a chance to transition from medicine to UX design. I fell in love with the notion that I can still heal people indirectly through the power of user experience and by creating seamless, intuitive, and user-centered designs that enable users to be proactive vs. reactive with their health.

Today I am still practicing medicine as a nurse and UX designer. I am excited to see where my career leads me next and grateful for my insatiable hunger that keeps driving me forward.

My career transitions have taught me something that I hope to relay to my reader: keep moving forward, don’t settle, and shoot your shot if you want something. It is never too late to do what you love.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My road to design and throughout my career has not been smooth, especially as a woman in the medicine, business, and design industry. I often felt overlooked, underestimated, gait kept, and the like.

Whatever the obstacle may be – if they say no, I have learned to show them how. Instead of feeling sorry for myself and the shortcomings that life has given me, I learned to use that as fuel to keep propelling forward. And in the end, it has been that much sweeter, defying the odds.

So dear reader, if someone tells you “no”, show them what a “yes” looks like!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I work as a UX/UI (user experience/user interface) designer. Currently, my role includes researching how humans interact with digital products, specifically telehealth, and then creating interfaces that help users accomplish their health goals.

What sets me apart is how I create my designs. I use the science of slot machines to promote engagement, conversion rate optimization data to boost business goals and human neuromarketing techniques to build products 5-10 years ahead of their time.

As a nurse and currently working in digital health, I am most proud of being an advocate for users/patients. My current work is a “thank you” to all of the nurses and doctors who were on the frontlines with me during 2020. I do my work for a better future for patient outcomes. To the lost or revived individuals and their loved ones – this is for all of you.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
Reach out to me on LinkedIn, and let’s have a coffee chat!

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