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Meet Lana Makeyva

Today we’d like to introduce you to Lana Makeyva.

Hi Lana, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
About 3 years ago, my partner started having panic attacks. We both didn’t know what to do and started researching the issue. He didn’t want to take medication and wasn’t excited about going to therapy for anxiety treatment. I stumbled upon an article talking about the benefits of CBD oil. Without hesitation, I found a local retailer and had a CBD oil bottle in my hands within an hour. I tried it right away, and I was already feeling something by the time I got home. That “something” was THC in the full spectrum CBD oil. I had a 2-year-old to take care of and did not want to feel “high” after taking the oil. My partner said he stared at the monitor for 2 hours without understanding what to do. Although we wanted the benefits of CBD oil, we didn’t want the side effects of THC. As I was researching the subject further, I learned that a manufacturer in Colorado produces 0% THC CBD oil.

Something clicked, and I knew I wanted to take that niche in the CBD oil market. At that time, the amount of CBD retailers was small, and the quality wasn’t excellent. I wanted to become a beacon of quality and transparency in the industry and decided to create Holistic Purity. Having marketing and advertising experience, I have made everything from product formulation to website content on my own. Holistic Purity has become my second child, and I am proud of it. I love that I can help people start feeling like themselves again, without any side effects. Our products are so pure and concentrated that kids and pets can also use them. With customers from all the states, we are proud to call ourselves a “local MN CBD company.” With the recent legalization of THC edibles, the popularity of 0% THC CBD oil has increased. As more and more people get to learn about the health benefits of the Hemp plant, there is less fear and misconception about the product and the industry. We are also happy to realize the demand for THC products and, as always, want to lead the industry with the highest quality edibles coming soon.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Holistic Purity had a beautiful and smooth start, with great demand and appreciation for our products. However, less than a year after the launch of the website, our lives were forever changed by the Covid-19 pandemic. Since CBD advertising is not fully legalized, the only way we could promote was through a local influencer. But the lockdown halted our social efforts, making it difficult to reach new customers. At the same time, the stress of the pandemic made Holistic Purity CBD more attractive to people. We were happy to be there for thousands of people that couldn’t sleep due to stress. Today, we are still here, supporting and helping people deal with their health issues one customer at a time.

Can you tell our readers more about what you do and what you think sets you apart from others?
I am an advertising/marketing executive. The majority of my work experience has been in sales and advertising. I love working with people. I also love to create content and marketing materials. Although I don’t have the talent to create, my favorite part of marketing is working with artists. And of course, the ultimate goal is to see a happy face or get an appreciative email from the customers.

What quality or characteristic do you feel is most important to your success?
I am the type of person that has to be passionate about what I do. Whether I sell a loaf of bread or create an advertising campaign for a dealership, I have to love what I do and strive to be good at it.

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Image Credits
Artwork by Julia Dogan

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