To Top

Meet Victor Guzman and Khloe Larsdatter of Culture Adventure Wear

Today we’d like to introduce you to Victor Guzman and Khloe Larsdatter.

Hi Victor and Khloe, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
This story starts with two best friends from North Minneapolis. Victor Guzman and Khloe Larsdatter, we have known each other since kindergarten and have gone to school together all the way through college. Every story we have the other person was in it. We have shared many experiences throughout our life which allowed our friendship to grow. We have put in our credits with each other. We can count on the other person being there when needed. When the time was right to bet on ourselves it only made sense that we teamed up.

Culture Adventure Wear was conceived the day we decided to create our own table and not ask for a seat at the table. When the pandemic started the restaurant that Khloe worked at in south Minneapolis (Muddy Waters) closed down. Khloe no longer had the drive to bartend and wanted a change. At this time Victor had just graduated from college (University of Minnesota) and was formulating ideas of how he could make his mark/distinguish himself, without hesitation Khloe was on board. Victor’s passion for apparel is what led us to the clothing industry. From there we established Culture Adventure Wear. In the beginning, we didn’t necessarily know what we were going to create. It took 3-4 months to come up with the name (Culture Adventure Wear) and 18 months to come up with the logo you see today. We did at least a few hundred drafts and allowed ourselves to just have fun creating. Our first logo was inspired by working with distinct fonts around the world. That idea led to the creation of using animals as the letters. We wanted to find animals that represented diverse cultures around the world. These animals could then be organically shaped to create each letter. It took 4 months to find the right animals to use. It starts with Jaguar C, Fish U, Scorpion L, Elephant T, Gecko U, Eagle R and ends with the Serpent E. The designs of these animals are inspired by Victor’s Panamanian and Mexican heritage.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Once you have put in the time nurturing and creating your idea, the next step is action/doing. Ideas and words are nice but they will not get you anywhere, you have to put your ideas and concepts into action. The challenge is creating the best game plan and choosing which moves to make. In many cases, you may not know which move to make next which is fine. You have to be patient and allow yourself to fail, failing is a part of winning. We have found that putting ourselves in uncomfortable situations has allowed us to grow and become more knowledgeable in our business. One of the most important aspects that we had to learn was how to pivot and change direction to reach our end goals. There are always going to be obstacles and challenges along the way, you have to become a problem solver.

Appreciate you sharing that. What should we know about Culture Adventure Wear?
We specialize in designing and constructing garments using premium fabrics and textiles such as Gore-Tex, Polartec, Cordura, Sherpa Fleece, etc. that are customizable, fashionable, functional and innovative. Culture Adventure Wear is designed for people who want to go on adventures, whether it’s hiking, running, climbing, mountain biking or just walking through the city. We create fun/edgy apparel that anyone can wear while being assured that the garments will not only get the job done but look good while doing so. When people see our logo they know it’s something they have not seen before. The animals are the letters, there are so many ways we can play with the logo. Every animal is its own logo in itself. We want our readers to know that there is more to come. We are in this for the long haul. We expect to be disruptors in this space.

We’d love to hear about how you think about risk taking?
The whole venture is a risk, we are using our own money, time and resources. It’s daunting to enter the clothing industry. There have definitely been times when we wake up and think what the hell are we actually doing. It was imperative that we took our time to create a brand that is organic, original, unique and inclusive. We expect to get better and better, no risk no reward. The biggest risk is never betting on yourself. We did not want to be a woulda coulda shoulda. Once you get past all the scary thoughts and outside noises you realize that there is a market for everything. There are 330+ million people living in the united states and roughly 8 billion people worldwide. Our job is to find our market/audience and serve them to our best capabilities.


  • Hats $40
  • Long-sleeve Graphic T $70
  • Hoodie $90

Contact Info:

Image Credits
Victor Guzman
Khloe Larsdatter

Suggest a Story: VoyageMinnesota is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

1 Comment

  1. James Arroyo Miller

    June 16, 2022 at 5:14 pm

    Love this! Beautiful clothing, good to see North siders representing.

Leave a Reply

Your email address will not be published.

More in Local Stories