Today we’d like to introduce you to Nicole Soyka.
Hi Nicole, please kick things off for us with an introduction to yourself and your story.
My journey really started with a moment of clarity about two years ago. I was working in corporate America, doing what I thought I ‘should’ be doing, but I felt this pull toward something more meaningful – something that would let me follow my passion while actually making a difference in people’s lives. Color analysis was really taking off, and I had this gut feeling that not only could I be good at it, but that it could be the vehicle for the kind of impact I wanted to have.
The foundation was already there, honestly. I’ve been drawn to creativity and fashion my whole life – I majored in Fashion Merchandising and even had an incredible internship with designer Tracey Reese in New York. My parents love to tell stories about me being the family stylist, picking out everyone’s outfits for special events. I was also obsessed with color – constantly convincing my mom to repaint my room, even painting my dresser drawers bright orange at one point!
Because of my fashion background, I was able to get officially certified in color analysis and personal styling pretty quickly, and I dove right in. Those early days were intense – I was juggling two jobs while building the business – but it became clear pretty fast that this was working. Within months, I was able to focus most of my energy on what I’d created.
What really drives me is this belief that our style is a reflection of our inner selves, and that the clothes we wear and colors we choose are powerful tools for transformation. I’ve seen firsthand how the right color palette or finding your authentic style can instantly build confidence. It creates this positive energy that ripples out into everything – how you carry yourself, how others respond to you, how you show up in the world.
On a personal level, I’ve struggled with self-worth and finding where I belonged throughout my life. It took time to find myself and feel confident in that person, regardless of what others thought. That experience fuels my passion for helping others discover their own beauty and empowering them to be their highest selves.
Today, the business is really flourishing and filling my soul. We’ve been featured in MPLS St. Paul Magazine, and I’m incredibly proud of our 5-star Google rating. More than anything, I love that I get to help people learn about themselves, mirror back the beauty that already exists, and watch them step into their power.”
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not a smooth road! The beginning was probably the most challenging period. I was working two jobs while trying to build the business, and I quickly found myself completely burned out. I was giving everything I had to make it work – staying up late, working weekends, saying yes to everything. It was this constant juggling act that was physically and emotionally exhausting.
But honestly, the bigger challenge was internal. Here I was, starting a business about helping people feel confident and embrace their authentic selves, while I was still struggling with my own confidence issues. I had to learn to open up and not be afraid to be seen – which is terrifying when you’re putting yourself out there as an entrepreneur. Every post, every client interaction, every networking event required me to show up authentically, even when I felt vulnerable.
There were real financial pressures too. I had to make some tough choices, like moving to a more affordable living situation so I could cut back on expenses and really invest in the business. Those moments definitely tested my commitment to this path.
But what’s interesting is that going through those struggles has actually become one of my greatest strengths. Most of my clients come to me during tough life transitions – career changes, divorces, major life shifts – and because I’ve walked through my own journey of finding myself and building confidence, I can truly empathize with them. I’m not just their stylist; I’m part of their journey to resilience and rediscovering who they are.
That whole experience has increased my own self-love and authenticity, which makes me better at what I do. Sometimes the struggles are exactly what prepare you for the work you’re meant to be doing.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in color analysis and personal styling using a comprehensive, science-based approach that goes way beyond the traditional four-season method. I use an advanced seasonal color anlaysis method that pinpoints each client’s perfect 60 colors with incredible precision. It’s the most accurate method available, and it creates transformations that are honestly life-changing.
What I do is really holistic. A typical color analysis session involves determining someone’s primary season first, then drilling down to their exact sub-season palette. But I also weave in personality typing and color psychology – teaching clients how to use specific colors to project confidence, approachability, or whatever energy they want to bring into a room. I love that strategic element of it.
I offer everything from individual sessions to group experiences and even corporate events. My virtual sessions have been incredibly popular – clients get the same thorough analysis with a 60+ page digital report, custom voice recording, and all the tools they need. The Color Party Mini Sessions are a blast for birthdays and bachelorettes, and I’ve done some amazing corporate wellness events.
What really sets me apart is this belief that color and style are energy tools for transformation. It’s not just about looking good – it’s about how the right colors can shift your internal state and create positive ripples in everything you do. I’ve had clients tell me they feel ‘reignited’ after our sessions, or that they finally feel confident embracing their authentic selves.
I’m most proud of the fact that this work has allowed me to be part of people’s journeys during major life transitions. Whether someone’s going through a divorce, career change, or just feeling lost, I get to help them rediscover their power and fall in love with themselves again. That 5-star Google rating and being featured in MPLS St. Paul Magazine feel great, but honestly, the messages I get from clients months later saying how much more confident they feel – that’s what fills my soul.
I think what truly differentiates me is that I’ve walked this journey myself. I understand what it feels like to struggle with self-worth and authenticity, so I can meet clients exactly where they are and guide them to where they want to be.
Do you have any advice for those just starting out?
Oh, there’s so much I wish I could tell my past self! First and foremost – trust your instincts. I had this gut feeling that color analysis could be meaningful work that would really impact people’s lives, and even when it felt scary to leave corporate security, that intuition was absolutely right. If you have that pull toward something, don’t ignore it.
Practically speaking, I wish I’d known to pace myself better in the beginning. I was so eager to make it work that I was burning the candle at both ends – working two jobs, saying yes to everything, staying up all night. I learned the hard way that burnout isn’t sustainable, and you can’t pour from an empty cup. Build in rest and boundaries from day one.
Also, be prepared to invest in yourself – not just financially, but emotionally. I had to move to a more affordable place and make some tough financial choices to really commit to the business. And honestly, the internal work was even harder. Starting a business forces you to confront your own confidence issues and fears about being seen. You’ll have to learn to show up authentically even when it feels vulnerable.
But here’s what I wish I’d truly understood: your struggles and imperfections aren’t weaknesses – they’re your superpowers. The fact that I’ve wrestled with self-worth and finding my authentic self has made me infinitely better at helping my clients through those same challenges. Your personal journey becomes your professional strength.
Don’t try to be perfect from the start. Just begin, learn as you go, and remember that every expert was once a beginner. Focus on genuinely serving people and solving real problems they have – the rest will follow. And celebrate the small wins along the way, because building something meaningful is a marathon, not a sprint.
Most importantly, remember why you started when things get tough. For me, it’s about empowering people to love themselves and live authentically. That mission has carried me through every challenge.
Pricing:
- Color Analysis ranges $140-$385
- Personal Styling ranges $150-400
Contact Info:
