Today we’d like to introduce you to Aaron And Ashlynn Silva
Hi Aaron and Ashlynn, thanks for joining us today. We’d love for you to start by introducing yourself.
Our journey began over a decade ago in the basement of our home in Osseo, Minnesota. Along with our brother-in-law, we launched our first brand, The NTVS (The Natives), a streetwear brand celebrating Native culture. As the brand grew, so did our need for space—we quickly outgrew our basement and moved into our first warehouse. Before long, we outgrew that space too, leading us to search for something even bigger.
That search brought us to our current location, which not only had the warehouse space we needed but also a retail storefront. That’s when inspiration struck—we saw an opportunity to create something special for our local community. And just like that, The 32nd Collective was born.
This brand is a tribute to the place we call home. We design for our city, our schools, our community, and our beloved state of Minnesota. It’s about more than just apparel—it’s about fostering hometown pride and bringing people together through creative, meaningful designs.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It hasn’t always been a smooth road, but every challenge has been a lesson that’s helped us grow. Coming into this without formal backgrounds in marketing, advertising, or business, we had to learn everything as we went—often through trial and error. We studied, experimented, and figured out what worked and what didn’t.
From deciding how many pieces to print to understanding which sizes sell best, every step required careful adjustment. We learned to anticipate what designs and colors our customers would love, refining our approach with each collection.
Through it all, we’ve stayed committed to learning, evolving, and improving. We continue to work together, pushing The 32nd Collective forward, always striving to make it better for our community.
As you know, we’re big fans of The 32nd Collective. For our readers who might not be as familiar what can you tell them about the brand?
We’re Aaron and Ashlynn, the husband-and-wife team behind The 32nd Collective. Our journey began over a decade ago in the basement of our home, fueled by a shared love for design, fashion, and our hometown of Osseo, Minnesota.
Our boutique isn’t just a store – it’s a dynamic collection of brands, ideas, and creativity that reflect our passion for innovation and community. What makes us stand out? At The 32nd Collective, you’ll find a diverse range of products sourced from our own brands and carefully selected collaborations. From our original designs to the curated collections, each item embodies our commitment to quality and our deep connection to our state.
Step inside and discover a world of Minnesota pride. Our shelves are stocked with a variety of products, including Minnesota-themed apparel and accessories, nostalgic designs that pay homage to our state’s rich history, and even pickleball tees and accessories. Whether you’re searching for the perfect Minnesota sports team gear or showing off your local high school spirit, we’ve got something for everyone.
Speaking of high schools, we’re especially proud to introduce Rivals – our exclusive line of apparel and accessories inspired by the spirited rivalry between Osseo High School and Maple Grove High School. As alumni of these two schools, we understand the power of school pride and friendly competition. It’s a story of unity through rivalry, and we’re excited to share it with you.
But The 32nd Collective isn’t just about celebrating high school rivalries. We’re also dedicated to honoring the vibrant spirit of Osseo itself. That’s why you’ll find a range of Osseo-themed apparel, designed to pay homage to our city’s rich heritage and foster a sense of belonging among residents old and new.
At our core, collaboration is key. Aaron brings his creative vision to life through innovative designs, while Ashlynn ensures the smooth operation of our store, making sure every customer experience is exceptional. Together, we’re a dynamic duo driven by our shared passion for our craft and our community. Join us on this journey as we build connections, foster pride, and celebrate the unique spirit of Osseo, one design at a time. We’re more than just a store – we’re a collective, united by our love for Minnesota and our commitment to making a difference, one stitch at a time.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Over the next 5–10 years, we see exciting opportunities for growth and innovation at The 32nd Collective. We aim to expand our custom design work, bringing more unique and personalized apparel to our community. Adding more schools to our lineup is a key focus, allowing us to deepen our connection with local teams, students, and supporters.
Additionally, we plan to bring all screen printing and embroidery in-house, giving us greater creative control, faster turnaround times, and the ability to deliver even higher-quality products.
Contact Info:
- Website: https://www.the32ndcollective.com
- Instagram: the32ndcollective
- Facebook: the32ndcollective
- Twitter: the32ndcollective
