Today we’d like to introduce you to Leah Murtagh
Hi Leah, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Like so many other entrepreneurs, my business “found” me as the pandemic began. I had sold my yoga studio in 2019, and had begun exploring ways to use my writing and coaching skills. I’m a teacher at heart and a gifted word wizard. After a short stint copywriting for a local digital marketing agency where I wrote blog posts for various agency clients (think pest control, roofers, cleaning companies, and realtors), I picked up my first private client.
She owned a successful Pilates studio in Berkely, CA. She liked the engagement, sales, and renewals she got from my weekly client emails so much that she recommended me to other studio owners in her colleague circle.
I literally had a business with 4-5 new clients just a few months after I began writing for that first studio owner. I had to quickly pull together my back-end systems, business name, and legal + tax stuff pretty quickly, so that I could keep expanding.
After hiring a Virtual Assistant to help me with the publishing end of my service, my business grew even more, because I was able to focus on my zone of genius, which is writing compelling marketing copy and speaking in my clients’ brand voices.
I experimented with hiring additional writers to help me handle a higher work volume, but in the end decided that I wanted to write exclusively for my clients. Not coincidently, my ideal client is of a similar mindset. They are the “stars” of their studio and love to teach classes, deliver teacher trainings, and innovate new movement formats to help their students thrive. They do NOT have time to market their business, but they need a steady stream of new leads in the door and on their email lists—so they can confidently close sales.
Today, I enjoy a small but but incredibly loyal family of clients. I handle regular marketing implementation (email marketing and social media), but also excel at special/essential projects like creating lead magnets and website copy that convert “lookers” to buyers.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road to success is never linear. My biggest challenge is marketing my own business as I balance weekly client deliverables with networking and emailing my own list, plus creating simple but effective social media content on my own accounts. (So hard!)
I experience slower seasons and client churn. Creating packaging and services that help my clients feel that marketing help is within reach is totally a thing. I’m always refining my ideal client types and figuring out how to talk to them directly (a skill every business owner must have.)
And then, there is building my OWN marketing skill sets. I’ve had to find the right coaches and teachers to help me know what I don’t know, learn what I need to learn, and push through limiting beliefs so that I can keep providing the most leading-edge service for my clients who need to attract the right folks into their studios.
I’ve also recently navigated divorce and single parenthood, plus moving house. (Sheesh! It feels like a lot some days…)
Appreciate you sharing that. What should we know about Effortless Excellence Content?
I help you get and keep more ideal clients in your studio with:
Weekly email marketing
Brand messaging
Website copy
Social media copy
Lead magnet creations
Nurturing email automations
Because of my background as a yoga/fitness/pilates educator and studio owner, I have a DEEP knowledge base in these areas. My strength is converting the often tech-speak of owners and teachers into language their clients can digest and embrace. I communicate the crucial nature of the services my clients provide to their exact dreamboat client types, and I KEEP those new students and members coming back–for YEARS.
I work best with owners who understand that consistent marketing is CRUCIAL to their success—that marketing is a long game, but one that yields significant ROI when done right. My clients might know how and when to do the right marketing tasks, but they don’t have TIME to execute, and they’d rather be teaching/serving their clients. They love being able to simply show up and be brilliant to their clients, and leave the rest to me.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Kiki Lovelace (Leadership Coach and Pilates Studio Owner)—crucial to my development as a copywriter. She helped me learn many of the dos and don’ts in marketing copy.
Jen Schwartz (Virtual Assistant)—my virtual assistant…could not function without her.
Elizabeth Marberry (Instagram Marketing Coach and Wedding Dance Studio Owner)—my business bestie…we are both owners and help each other grow, plus look out for each other’s blind spots when it comes to business practices and limiting beliefs.
Pricing:
- Email marketing: $585, $895, or $1555 per month, depending on email quantity
- Comprehensive marketing package as a Fractional Chief Marketing Officer, $2500 per month
Contact Info:
- Website: https://www.effortlessexcellencecontent.com
- Facebook: https://www.facebook.com/leah.murtagh.9/
- LinkedIn: https://www.linkedin.com/in/leahmurtagh/
Image Credits
Quartinus Photography
