Today we’d like to introduce you to Rae Nyberg
Hi Rae, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Every great story has its spark—that moment when passion turns into purpose. For Rae & Creative Design, it all began with a powerful realization: I needed to create a life and career that truly filled my cup and brought joy and meaning to my days.
Hi, I’m Rae Nyberg, the founder of Rae & Creative Design, based in Elk River, MN. I have nearly 10 years of experience in marketing – specifically creative marketing. My journey started in October 2022 when I decided I wasn’t going to sit through a corporate job in downtown Minneapolis that left me feeling deflated, burnt out, and disconnected. Every day was a challenge, and I knew I had to make a change—not just for myself, but for my family and my future. So, I quit my corporate job with the support from my friends and family and jumped two feet into Rae & Creative Design.
Starting Rae & Creative Design was a huge risk. It was a leap into the unknown, with no guarantees, but it was fueled by a deep belief that I could use my creativity, skills, marketing knowledge, and passion to make a real difference in local businesses lives.
Fast forward 2 years later, I have the privilege of working with incredible small business owners in Minnesota and Massachusetts, learning their stories, understanding their challenges and needs, and helping them bring their ideas and visions to life. I believe every small business has a story worth sharing, and I’m here to help make sure it’s told in a way that resonates and inspires.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Yes, struggles are an inevitable part of the process when starting a business. Leaving the stability of a corporate job to pursue a dream was both thrilling and terrifying. I was stepping into the unknown, trading a predictable paycheck, PTO, health insurance, and routine for the unpredictable ups and downs of entrepreneurship.
Building a business from the ground up meant learning to juggle everything—client work, marketing, finances, new platforms, the ups and the downs, and finding ways to stand out in a competitive market. It demanded immense time, energy, and a willingness to take on challenges I’d never faced before. Not to mention, you need to learn to manage yourself and your time.
Despite the hard days, growing pains, and uncertainty, I knew deep down it was the right decision. Every challenge became a lesson, and every setback an opportunity to grow stronger. My passion for helping small businesses tell their stories and success kept me moving forward, even when the road felt overwhelming. Now, I wake up knowing that while not every day will be perfect, I’m doing what I love and helping local businesses thrive in the digital landscape.
Thanks – so what else should our readers know about Rae & Creative Design?
The mission behind Rae & Creative Design is simple yet meaningful: to help small businesses in the North Metro shine online and offline. Through custom social media management, web and print design, branding, and photography, my goal is to empower local entrepreneurs to connect with their audiences and stand out in ways they never imagined—all while saving them time, money, and energy to focus on growing their business.
What sets Rae & Creative Design apart is the personalized attention and hands on approach you get when working directly with me. As the business owner, I’m passionate about truly understanding your needs and providing customized solutions, rather than a one-size-fits-all approach.
I offer the flexibility to adapt quickly to your changing needs, make fast decisions, and provide cost-effective services without the overhead of larger agencies. You’ll experience consistent, high-quality service and a personal relationship built on trust and commitment.
With a deep passion for creative marketing and expertise in the field, I’m here to offer strategic advice and deliver tailored solutions that drive your business forward.
What I’m most proud of with Rae & Creative Design is that my brand truly reflects who I am. It’s built around my passion for creativity, connections with people, and my commitment to helping others succeed. Clients often tell me that everything I do feels authentic and that my brand truly “screams Rae.” It’s hard to build that space and takes consistency, but it’s not impossible.
I’m also proud of the strong, genuine relationships I’ve built with my clients. Seeing the positive impact my work has had on their businesses reaffirms that I’m doing something meaningful, and I’m thrilled that my brand resonates so deeply with the people I serve. I’m proud to see them succeed!
Can you talk to us about how you think about risk?
I’ll be honest, I had HUGE reservations about starting a business. All the questions flooded my mind: What if I fail? What if I can’t make a living? What if I regret it? What if I let people down? But those questions were blocking me from seeing what could be. It was easy to focus on the fear of the unknown, but the truth is, those fears were holding me back from the possibility of success, growth, and fulfillment. Once I pushed past the doubts, everything began to shift. And now, I can confidently say, I’m so glad I didn’t let those questions stop me from pursuing my dream.
Looking back, it was absolutely worth the risk and every moment of uncertainty. It gave me the freedom to create something that truly aligns with my values and passions—and, at the end of the day, it gave me purpose again.
I also learned that sometimes, we need to make risky decisions for our quality of life. Do you stay in a well-paying corporate job that you hate and drains your energy every day? Or do you take that leap, feel uncomfortable for a little while, and build the life you truly want and deserve? If you’ve been waiting for a sign, this is it. Ask yourself these questions to gain clarity and take that first step toward the life you truly want and deserve.
Contact Info:
- Website: https://www.raeandcreativedesign.com
- Instagram: https://www.instagram.com/raecreativedesign/
- Facebook: https://www.facebook.com/raeandcreativedesign/
