Today we’d like to introduce you to Tanya Alvarez.
Hi Tanya, we’d love for you to start by introducing yourself.
After college, I worked in various roles at small startups with the goal of gaining as much knowledge and experience as possible. At age 25, I decided to start my own marketing agency, but I was filled with nerves and uncertainty. I confided in my mother, who encouraged me to take the leap and reminded me that failure would only lead to greater wisdom.
I went on to launch my marketing agency and grew it from college credit card debt to over $1 million in revenue in the first year. However, I often found myself overwhelmed by the sheer number of decisions I had to make and struggled to determine the most important tasks to prioritize for the growth of my business. Without any peers or coaches to turn to for guidance, I felt lost.
Reflecting on my past experience as a collegiate runner, I realized the importance of having a support structure in achieving success. I saw the need for a similar support system in the world of entrepreneurship, but couldn’t find one that met my needs. That’s when I decided to create Owner’s Up.
The platform provides small groups of entrepreneurs with real accountability, allowing them to meet weekly to discuss goal progress and receive personalized, honest feedback. Additionally, we built simple progress-tracking software that enables business owners to enter goals, track progress, and receive feedback from coaches, while also seeing trends through data aggregation.
With the combination of personal touchpoints and software, entrepreneurs are able to get unstuck, refocus on what’s important, and achieve their business goals more quickly while also finding fulfillment in life. Through OwnersUp, I hope to provide the support and guidance that I wish I had when starting my own business.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As a young Latina entrepreneur in the early 2000s, I faced numerous challenges while trying to establish my business. One of the most significant obstacles was my young age and feminine appearance in a male-dominated industry. Being just 25 years old and having a baby face often led to others underestimating my abilities and questioning my experience.
I vividly recall pitching to Fortune 500 companies and sending proposals that were well-received until the moment we met in person. The realization of my youth often caused them to retract their interest, and I was left feeling discouraged. To make matters worse, securing funds to scale my business or even renting an office space in Manhattan proved to be a difficult feat. Due to my family’s financial struggles, I could not seek their support in my endeavors
Growing up, my mother raised four children on her own, and making ends meet was a constant challenge for us. Despite my desire to turn to my family for assistance, I knew it was not a viable option given their circumstances. Through pure grit, I was able to overcome these hurdles and build my business from the group up.
We’ve been impressed with OwnersUP, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
I help B2B business owners profitably grow their businesses while simultaneously decreasing their workload, so they can prioritize spending quality time with their families.
OwnersUP – the ultimate platform for B2B business owners who want to succeed at work without sacrificing their personal life. We understand the challenges of running a business and we’re here to help you grow with G.R.I.T. and team accountability, which is what we call the Proximity Exponential Effect.
G = Goal Prioritization: Our personalized small group 5 coaching sessions and community support help you prioritize your goals and develop a clear plan of action. You’ll focus on what matters most and achieve your goals without burning out.
R = Rhythm: Our accountability system keeps you in a productive rhythm and helps you develop small habits that lead to big wins. You’ll avoid overwhelm and establish a healthy work-life balance.
I = Iterate log: Our Iterate Log system helps you learn from your successes and mistakes, so you can continually improve and grow. You’ll get feedback and insights from your peers and coaches, and you’ll avoid making the same mistakes twice.
T = Team Accountability: We believe in the power of community and team support. You’ll join a community of like-minded business owners who are committed to supporting and helping each other grow. Our team accountability system ensures that you stay on track and make progress toward your goals.
Access tailored resources and tools: Our library of resources and tools is customized to meet your specific needs. You’ll save time and effort, and avoid reinventing the wheel. Experience the Proximity Exponential Effect. Develop your G.R.I.T. and enjoy the support and accountability of a team that’s committed to your success.
If you had to, what characteristic of yours would you give the most credit to?
To weather the ups and downs of the entrepreneurial journey, a growth mindset is crucial. It’s one of the key traits that contribute to success, along with grit and gratitude. When the going gets tough, having the passion and perseverance to keep pushing forward is essential.
Simultaneously, cultivating an attitude of gratitude and appreciation for all that life has to offer can help make the ride smoother. Having the right mindset can make all the difference in making things easier to handle.
Contact Info:
- Website: www.ownersup.com
- Instagram: https://instagram.com/ownersup
- Linkedin: https://www.linkedin.com/in/tanyaownersup/
- Youtube: https://www.youtube.com/ownersup
- Other: grit.ownersup.com/goal-prioritization-system
