Today we’d like to introduce you to Michaela Flood
Hi Michaela, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My journey started with a deep love for fashion and a passion for supporting my Fiancé, who plays for the Minnesota Vikings. I noticed there was a demand for unique, custom-made gameday apparel, especially among fellow NFL wives and girlfriends. This inspired me to start creating my own designs, combining my love for sports and fashion.
I began by designing a few custom pieces for myself and sharing my creations on Instagram. The positive responses was overwhelming (in a good way), and I quickly realized there was a larger market for my work. With 175k followers on Instagram and 53k followers on TikTok, I used social media to showcase my designs, connect with potential customers, and build a community around my brand.
Through dedication, creativity, and a lot of hard work, my business grew steadily. I expanded my product line, improved my craft, and invested in marketing to reach a broader audience. Today, I’m proud to have a thriving business that not only supports my family but also empowers women to express their unique style on gameday.
It’s been an incredible journey, and I’m grateful for every step along the way. The support from my followers and the satisfaction of seeing my creations worn by so many amazing women keeps me motivated to continue growing and evolving my brand.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road to building my business has been anything but smooth, and there is still a lot of room for growth, but every challenge has been a valuable learning experience.
One of the challenges was learning the ins and outs of running a business without a formal background in business or fashion design. I had to educate myself on everything from sourcing materials to managing finances, all while ensuring my brand remained true to its vision.
There were also moments of self-doubt. However, these moments pushed me to innovate and find new ways to connect with my audience, whether through engaging social media content or offering exclusive designs.
Shipping and logistics presented another hurdle, particularly when handling custom orders with tight deadlines. Ensuring timely delivery while maintaining the highest standards of craftsmanship was a constant juggling act.
Despite these challenges, the support from my followers and customers has been incredibly motivating. Every piece of positive feedback and every photo of someone proudly wearing my designs remind me why I started this journey in the first place. The struggles have made the successes even more rewarding, and they’ve taught me resilience, creativity, and the importance of staying true to my passion.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m thrilled to share more about my work and what makes my business unique. I specialize in creating custom gameday apparel, blending my passion for fashion with my love for sports. My designs are tailored for NFL wives, girlfriends, and fans who want to stand out and express their personal style on game days.
What sets my work apart is the attention to detail and the personalized touch I bring to each piece. I take pride in crafting unique, high-quality designs that are not only stylish but also comfortable and practical for game day. My creations range from hand painted portraits and custom jeans to eye-catching accessories, all designed to make the wearer feel confident and fashionable.
One of the aspects I’m most proud of is the sense of community my brand has fostered. I’ve built a supportive and engaged audience that shares my enthusiasm for both fashion and football. This community has been instrumental in the growth of my business, and their feedback and support continually inspire me to innovate and improve.
Moreover, my journey as an NFL fiancée has given me a unique perspective and insight into the world of professional sports, which I incorporate into my designs. This authenticity and firsthand experience add a special touch to my work that you won’t find elsewhere.
Ultimately, my goal is to empower women to feel confident and stylish while supporting their favorite teams. Seeing my designs worn with pride on game day is incredibly rewarding and motivates me to keep pushing the boundaries of creativity in my work.
What are your plans for the future?
I’m excited about the future and have several plans in the works to grow and evolve my business. One of my main goals is to expand my product line to include more diverse and innovative designs. I want to introduce new collections that cater to different tastes and styles while maintaining the quality and uniqueness my customers love.
I’m also planning to collaborate with other influencers and brands in the fashion and sports industries. These partnerships will not only help me reach a wider audience but also bring fresh ideas and perspectives to my designs.
Additionally, I aim to expand my presence on social media and other digital platforms. This will involve creating more engaging content, such as behind-the-scenes looks at my design process, customer testimonials, and interactive live sessions. Building a stronger online community will help me stay connected with my audience and better understand their needs and preferences.
Overall, I’m looking forward to continuing this journey, embracing new challenges, and finding innovative ways to bring joy and confidence to my customers through my designs. The support from my community has been incredible, and I can’t wait to see what the future holds for my business.
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