Today we’d like to introduce you to Skyler Seviola.
Hi Skyler, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My story has never followed a perfectly straight line, but looking back, the common thread has always been people. Understanding them, connecting with them, and finding ways to tell stories that make them feel something.
I started building a presence on social media when I was young, before I fully understood that what I was doing was marketing. I was learning how to create content, build a community, and connect with people through a screen. I started modeling around 16 and then realized that I also really wanted to be the person behind the camera too! Photography became another extension of that. I loved capturing the parts of people they didn’t always recognize in themselves and helping them feel seen in a new way.
I went on to study marketing at St. Cloud State University, but much of what shaped me happened outside of the classroom. I worked, built my own creative projects, grew an online audience, and learned through experience how differently people respond when something feels honest instead of overly polished. My path also included seasons of uncertainty and starting over. Those experiences forced me to become more independent, more self-aware, and more intentional about the kind of life and career I wanted to build.
After graduating, I found my way to Misura Group, an executive recruiting firm serving the building materials industry. I initially came into the company through marketing, but my role quickly grew as I became more involved in the people and strategy behind the business. Today, I serve as Marketing Manager, helping shape our brand, lead content and digital strategy, support business development, and position both our recruiters and the executives we represent in a way that feels real and meaningful.
What I find especially rewarding is that our work can change the direction of someone’s life. We are not simply filling jobs. We are connecting leaders with companies where they can build something, lead differently, and sometimes relocate their entire families for a new opportunity. That responsibility has taught me to look beyond titles and résumés and understand the person behind them.
I still pursue photography and creative work because those parts of me never went away. If anything, they’ve become part of what makes me good at what I do. I’ve learned how to combine creativity with strategy, intuition with execution, and storytelling with real human connection.
I’m proud of where I am today, but I don’t see my story as finished or neatly figured out. I’m still growing into my voice, taking on bigger responsibilities, and learning what I’m capable of. The biggest difference is that I’m no longer waiting for my path to make perfect sense before I trust myself enough to follow it.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. There were years when I looked like I was moving forward from the outside, while privately feeling disconnected from myself and unsure of what I was building toward.
One of my biggest struggles was learning the difference between being adaptable and making myself smaller to fit into other people’s expectations. I spent a long time measuring my value through how useful I could be, how much I could give, or how well I could reflect what other people needed from me. Eventually, I had to rebuild my confidence and learn how to trust my own instincts again.
Professionally, my path hasn’t always fit into an obvious box either. I’ve had to prove that being creative, emotionally intuitive, and experienced in social media doesn’t make someone less strategic. Some of the skills that were once easy for people to underestimate, like understanding an audience, recognizing what feels authentic, or seeing the story beneath the surface, have become some of my greatest strengths.
There have also been the normal growing pains of entering a new industry, taking on responsibilities before I felt completely ready, and learning through trial and error. I’ve made mistakes, changed direction, and had moments when I questioned whether I was behind. But those experiences made me more resourceful and gave me a much clearer understanding of who I am.
The road hasn’t been easy or perfectly mapped out, but I don’t think I would have developed the same depth, independence, or ability to understand people if it had been.
Appreciate you sharing that. What else should we know about what you do?
I’m a marketer, photographer, content creator, and, more than anything, a connector. I’ve created social media content for brands including Knoke’s, Moon Dog, and Northern Allure, and today I’m the Marketing Manager at Misura Group. I also run my own photography business and have built a personal online community of more than 15,000 people.
My specialty is taking an emotion or idea and turning it into a story people can connect with. I’m also known for bringing people together. Whether someone needs a photographer, a career opportunity, a creative idea, or an introduction to the right person, I love helping them find a solution.
What sets me apart is that I genuinely pay attention to people. I can read what makes them happier, ticks them off, or fuels their mind, etc. I remember what they’re working toward and naturally think about who or what could help them get there. I’m most proud that I’ve built a career combining creativity with that ability to connect people and solve problems.
Is there anyone you’d like to thank or give credit to?
I’ve had a lot of people believe in me before I fully believed in myself. Tony and Michele Misura have played a major role in my professional growth. They trusted me with real responsibility, gave me room to bring new ideas to the table, and helped me grow into a much more confident marketer and businessperson.
I’m also grateful to the teams and business owners I’ve worked with at Knoke’s, Moon Dog, and Northern Allure. They trusted my creative perspective and gave me the opportunity to build experience across different brands and audiences.
My friends, family, clients, and online community have also been some of my biggest cheerleaders. They’ve shared my work, referred me to others, hired me, encouraged my ideas, and reminded me to keep going during the times when I questioned myself. Much of my career has grown through relationships and word of mouth, so I don’t take any of that support lightly.
Contact Info:
- Instagram: @skylerseviola
- LinkedIn: www.linkedin.com/in/skylersseviola
