Today we’d like to introduce you to ammada tuy
Hi Ammada, we appreciate you taking the time to share your story with us today. Where does your story begin?
Since childhood, art has been my passion, a source of joy and expression. However, parental expectations nudged me towards a more traditional career. Determined, I earned a master’s degree and entered the corporate tech sector as a software engineer. Over time, a feeling of stagnation set in. Deep within, I sensed a misalignment with my true purpose. So, I took a leap of faith, leaving the corporate world behind to start my creative studio, Light Codes Consulting & Design. In my newfound business, I discovered that branding—the art of crafting and communicating a distinct identity—played a pivotal role for businesses and organizations seeking to share their purpose with the world. I empowered clients to effectively convey their vision, values, and dreams to their audience through strategic branding initiatives. It wasn’t merely about creating logos or designing websites. It was about harnessing the power of branding to amplify voices, catalyze change, and shape the future.
Navigating uncertainty without a clear roadmap, I relied on my intuition to guide me toward this new path. I found joy in helping others manifest their dreams, utilizing my branding work as a vehicle to get there. Around the time I began my business, I delved into my inner world, undergoing a spiritual awakening. This profound experience brought a deeper understanding of myself and the interconnectedness of all things. It ignited a desire to share my transformative journey with others. As my business evolved and my spiritual journey deepened, I felt a magnetic pull towards mural art. Recognizing the immense potential of these large-scale works to shift energy and raise consciousness, I saw an opportunity to enhance spaces and convey powerful messages on a grand scale. My art style is influenced by the concept of duality within the human experience, exploring the coexistence of contrasting elements. You’ll often find gradients, the interplay between light and dark, and the fusion of organic shapes with sacred geometry in my pieces. I have a fondness for incorporating foils, as they reflect light in a distinctive and captivating way, adding depth and brilliance to their space.
I’m passionate about helping people discover their higher purpose, unlock their potential, and attain greater awareness. We all can uplift humanity and make a difference with our unique gifts. I am honored to partner with conscious leaders and organizations to create positive change in the world through all my work and art.
Would it have been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
When starting my business, the biggest obstacle was navigating the unknown territory of entrepreneurship. I dove in headfirst, learning as I went along. Initially, I operated as a design studio, taking on various design projects, particularly logo designs. However, I quickly realized that logos were just a fraction of what businesses needed to establish a strong brand. I learned that a comprehensive brand identity encompasses more than just a logo. It includes colors, messaging, typography, graphic elements, photography style, and more. Recognizing this, I shifted my focus to providing clients with a holistic branding experience, setting a solid foundation for their future success.
Thanks for sharing that. Please tell us more about your work next.
I specialize in branding, design, and mural art, driven by a passion for empowering purpose-driven individuals and organizations to amplify their impact on the world. Through my work and art, I aim to help people reach a broader audience, making a meaningful difference.
Specifically with branding, I help my clients cultivate a distinct and memorable brand identity that resonates with their target audience. By incorporating various elements such as color schemes, messaging strategies, typography choices, and graphic elements, I help them establish a cohesive and consistent brand image across all touch points. This unified branding approach enhances their professional credibility and creates trust and loyalty among their audience. Moreover, by paying attention to details like photography styles, I enable my clients to evoke specific emotions and perceptions, strengthening their brand positioning in the market. Ultimately, the comprehensive branding experience I provide lays a solid foundation for my client’s future success by empowering them to stand out in a crowded marketplace, connect with their audience on a deeper level, and ultimately drive growth and profitability for their business.
Collaborating closely with conscious leaders and those aspiring to elevate their consciousness, what sets me apart is that I infuse my work and art with sacred geometry, believing in its transformative power. Sacred geometry is a fascinating aspect of design, deeply rooted in ancient traditions and beliefs, and infusing it into designs adds layers of symbolism and resonance. It’s not just about aesthetics. It’s about tapping into something deeper, something universal. The moments that fill me with the most incredible pride are witnessing my clients achieve their goals and make a meaningful impact. It’s a reminder of the power of art and design to inspire change and elevate the human experience.
In addition to managing my creative studio, I extend my services to include art consulting and personalized painting workshops. These offerings provide a nurturing and elevated environment for people to explore their creative side and unleash their artistic expression.
What were you like growing up?
As a child, I was bursting with creativity. Drawing, painting, and crafting were my favorite ways to bring beauty to the world. Art was my way of expressing myself and letting my imagination soar. But alongside my artistic pursuits, I was always hungry for knowledge. I was that kid who had a million questions about everything under the sun, from animals and plants to distant galaxies and diverse cultures. Whether diving into books, watching documentaries, or going on adventures, I was always on a quest to satisfy my curiosity. Independence was a big part of my upbringing, too. Even at a young age, I had a strong sense of self-reliance and determination. I thrived when I could chart my course and pursue my interests. This drive to carve out my path in life fueled my dedication to my passions. Despite my independent streak, I’ve always cherished connections with others. My friendly and approachable nature made connecting with people from all walks of life easy. Whether we bonded over shared interests, I offered a listening ear, or I provided support to those in need, I valued the sense of community these relationships brought into my life. My childhood blended creativity, curiosity, independence, and a love for building connections. These qualities have been constants in my life, shaping who I am and how I interact with the world around me.
Contact Info:
- Website: https://www.lightcodes.studio
- Instagram: @lightcodes.studio
- Facebook: https://www.facebook.com/lightcodes.studio
- Other: www.ammadatuy.com (my art brand)
