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Daily Inspiration: Meet Matt Addington

Today we’d like to introduce you to Matt Addington.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I was always interested in photography as a young boy. That interest followed me through school where I was an art major in college and eventually got a job teaching photography and video production. As often is with teachers, I was being asked to do a lot of side work for people. That business continued to grow and was always overwhelmingly rewarding throughout the years.

I worked really hard at both jobs for a long time and was fortunate to have two really good jobs. About eight years ago, I put aside teaching and was able to make photography my one full-time job. It has been an incredible blessing to do some thing that I love so much and still be able to make a living and provide for my family. I have had great clients and relationships along the way that have made it even more rewarding and I’ve been able to travel the world telling amazing stories with my cameras.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
It has been an adventure for sure. I have been blessed with great relationships all along the way. The struggles that many people face I feel were alleviated because I always had a steady job alongside my photography business. So that has made my road a little smoother than others. Again, I give so much credit to the fact that I have been amidst great relationships in lots of places.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
There were a number of years when I shot a lot of weddings and lifestyle type portraits. But along the way my passion always was in the outdoors. As I’ve moved away from teaching that has provided me much more time to travel and shoot for clients in the hunting, fishing, outdoor lifestyle and agricultural industries. It always kind of amazes me that these are places that I would find myself finding passion whether I was working or not. I am most proud of the fact that I’ve been able to provide great stories for clients and allow the images to enable those that see them to feel something. I’m not quite sure what totally sets me apart from others, but I know that my background as an artist allows me to constantly be thinking creatively with the way I make images. I really work hard to get myself into places that people don’t see things every day.

What sort of changes are you expecting over the next 5-10 years?
This industry is always changing. That’s kind of the nature of the creative world. We as a society have never looked at more images and video as we are today. And because of this, people’s eyes are more critical. So the standard keeps going up and up. I love the challenge of that which makes me always strive to be better at what I do. It is important to try and stay one step ahead of what expectations are.

With all of these changes, I also started a creative agency a couple of years ago so that I am able to offer more than just photos and videos to clients. I partnered with two other extremely talented and experienced marketers and formed Resonate Outdoors. We have been able to provide a whole sweet of digital services beyond just media creation.

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Matt Addington

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1 Comment

  1. Kristen O’Leary

    May 17, 2022 at 2:05 pm

    Love this! Matt Addington is a very talented photographer and artist as well a fabulous person.

    One critique of the article – in the last sentence, “sweet” should be “suite” – you might want to get that changed. 😊

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