Eddie Cole shared their story and experiences with us recently and you can find our conversation below.
Eddie, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What is a normal day like for you right now?
A normal day for me is a blend of structure and spontaneity. I start my mornings grounding myself—checking in with my goals, my mood, and whatever ideas showed up overnight. Once I’m up, I dive straight into creating: sketching concepts, refining designs, or building out visuals that fit the world I’m shaping. My afternoons are usually split between research, inspiration-hunting, and connecting with people who fuel my growth. By the evening, I’m reviewing what I built and asking myself if it still aligns with who I’m becoming. Every day looks a little different, but the through-line is the same: I’m constantly building, learning, and evolving.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Eddie Cole — the founder and creative director behind my self-titled brand, EDDIE COLE. My work sits at the intersection of fashion, emotion, and storytelling. I build collections that don’t just dress people, but capture the parts of ourselves we often hide — the raw, the honest, the evolving.
Right now, I’m developing a major collection called Sick Of Myself, a project that explores self-reflection, reinvention, and the tension between who we are and who we want to become. Every piece is crafted with purpose, minimalism, and an edge that reflects the world I’m creating through my brand.
What makes my work unique is the way I treat fashion as a narrative engine — blending design, music, culture, and personal experience to create something that feels lived-in and emotionally real. My goal isn’t just to make clothes; it’s to build a universe that people can see themselves in.
Great, so let’s dive into your journey a bit more. Who were you before the world told you who you had to be?
Before the world told me who I had to be, I was a kid who created without fear. I was curious, expressive, and always building something—drawing, styling, imagining entire worlds long before I had the language for “design” or “identity.” I moved through life with instinct instead of expectation.
I was someone who felt deeply and translated those feelings into whatever I could touch—clothes, music, ideas, energy. I didn’t think about image or perception; I just followed what felt real. That version of me wasn’t shaped by pressure, judgement, or standards. He was driven by possibility.
In a way, I’m working to return to him now—honoring that raw, unfiltered creativity while having the discipline, experience, and vision to turn it into something bigger.
Was there ever a time you almost gave up?
Yeah, there was a moment where I almost walked away from everything. It wasn’t just one bad day — it was a season where nothing felt like it was moving, even though I was giving it everything I had. I was pouring energy, time, and money into my vision, but the results didn’t match the effort. It made me question myself, my talent, and whether the world even cared about what I was trying to build.
What kept me from giving up was the realization that my purpose didn’t disappear just because things got heavy. The vision was still there — loud, persistent, and bigger than the doubt I was sitting in. I reminded myself that every person I admire had a moment where they almost quit too. The difference is they didn’t.
So I decided to bet on myself again. And every time I’ve done that, life has met me halfway. That moment didn’t break me — it redirected me, sharpened me, and made me more intentional about the kind of life and brand I’m building.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. What would your closest friends say really matters to you?
My closest friends would say that what really matters to me is purpose. They know I’m someone who doesn’t move just to move — everything I do has intention behind it. They’d tell you I care about growth, loyalty, and building something real, whether that’s relationships, my brand, or the life I’m carving out for myself.
They’d also say I’m big on impact. I want my work, my presence, and my energy to actually mean something. I’m not interested in looking successful — I’m focused on becoming someone who creates value, inspires people around me, and stays true to who I am through the process.
At the end of the day, my friends know I’m driven by authenticity, ambition, and making sure the people I care about feel supported. That’s what matters to me.
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
If I knew I had 10 years left, I would stop wasting time on anything that doesn’t align with my purpose. I’d stop second-guessing myself, stop shrinking to fit situations, and stop giving energy to people or environments that drain me more than they pour into me.
I’d let go of fear — the fear of failing, the fear of being misunderstood, the fear of not being “ready.” I’d stop moving in half-steps and start operating with the urgency of someone who knows exactly what they were put here to do.
More than anything, I’d stop living for expectations and start living for impact. Every project, every relationship, every day would be rooted in intention, real connection, and creating something that outlives me.
Contact Info:
- Website: https://www.instagram.com/cole.unifom
- Instagram: www.instagram/therealeddiecole
- Twitter: https://www.x.com/eddiiecole
- Youtube: https://www.youtube.com/eddiiecole
