Today we’d like to introduce you to Abigail Mercer.
Hi Abigail, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
When attending University I struggled in choosing what I wanted to pursue as my career. I had two strong passions: law and art.
Choosing one over the other never felt quite right. Somehow, I stumbled onto User Experience Design. Finally, a career path that worked both my right and left brain equally. I was able to utilize research to drive design and I have seen my work strongly, positively impact the companies I’ve worked with.
I absolutely love what I do and I love being able to help startups hit their market like a hammer, and turn businesses around.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It’s not always been a smooth road. It was difficult to break through the wildly oversaturated market, and understanding how to position myself among the many “template” designers out there making noise. I’ve worked for companies who didn’t value my opinion or expertise, just as many have before me. I’ve struggled with believing I wasn’t good enough, just as many others have as well.
One day I had enough and started being more active in my community. I started making some noise on TikTok about UX Design. I created a brand for myself that I’m passionate about. Then suddenly, people started responding and recognizing the value in what I do.
Ever since, I’ve been busier than ever and have helped over 30 companies relate strongly to their audience and improve their overall conversion rates. I’ve also helped the design community better understand that the term “UX” isn’t a “buzz word”. It’s a design discipline that truly improves ROI.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
AMUX Designs specializes in turning complex ideas into data driven designs. I’ve worked with businesses that span across a wide variety of industries including: medical device, wedding venues, food/bev, construction, and dental.
What sets my work apart from other designers in this space is my process and the results it produces.
Template designs and ai generated brands simply cannot compare to custom work based on data.
Thus my tagline: Invest in UX™.
Many of my clients are redesigns that have come to me because the person they hired put together a template site that doesn’t convert their audience, and a brand that doesn’t stand out in their market or relate to their users.
When it comes to your business, templates aren’t enough. Invest in a User Experience Designer, and get it done right the first time. Redesigns end up costing double down the line and you risk confusing what audience you do have.
AMUX Designs offers custom design solutions backed by strategy.
We’d love to hear about any fond memories you have from when you were growing up?
My favorite childhood memory spans many summers of my family spending time on my grandparents ranch, The High Lonesome, in Wyoming. We got away from being plagued by technology, no cell phone range, no wifi – just all of us horseback riding, hiking, fly fishing, and enjoying the freedom that space had to offer.
Pricing:
- I offer custom pricing, but my ranges are as follows:
- Web Design Starting from $1,500
- Brand Development from $1,500
- Retainer Packages from $950
Contact Info:
- Website: https://www.abigailmercer.com/
- Instagram: https://www.instagram.com/amux.designs/
- Facebook: https://www.facebook.com/AMUXdesign
- LinkedIn: https://www.linkedin.com/company/amux-designs
- Other: https://www.tiktok.com/@amux.designs
