Today we’d like to introduce you to Anastasiya Beusarev.
Hi Anastasiya, we’d love for you to start by introducing yourself.
It all started when I woke up one day and couldn’t recognize myself: my joints hurt, I was 70 lbs overweight and felt like crap. I decided to lose weight and did a ton of research online on how to do so. I ate only 1000 calories daily, followed a keto diet, and jogged daily. I did lose weight, but it was mostly muscle. So I still did not feel comfortable in my body, somehow became weaker, and felt even worse. So, I entrusted myself to a professional and hired a personal trainer. She taught me how to lift weights, eat healthily, and care for my body. At first, the progress was slow, but soon enough, I stopped being in pain, could carry all the groceries up the stairs in one trip (without being out of breath!), dropped a few sizes, and had much better mental health. I wanted to help people improve their lives similarly, so I got certified as a personal trainer and started working in a corporate gym. In this gym, I met my now husband and business partner, Ryan. While we loved helping others, we did not love balancing required sales quotas with what was best for our clients.
Often, we would have to turn people away due to price increases outside of our control or refer them to a program that could have been better for them. We wanted our services to be accessible and client-focused. Ryan and I stayed up late talking about this often and kept making jokes about starting our own business, what it would look like, and how we would be happier doing things our way. We got married in October 2022, and a few months later, we started Fitness Formula. We opened the doors to our first studio in January 2023. It has been a rollercoaster of a year, but the clients we believed in believed in us, and now we can pour our hearts into our jobs again. We recently brought on another great trainer named Sam, and we are looking forward to an expand.
Please talk to us about the challenges and lessons you’ve learned. Looking back, has it been easy or smooth in retrospect?
Smooth Road doesn’t exist, and we are so grateful to friends and family for helping us along the way! It took a lot of work to figure out how to start a website, market, and run a business with zero prior knowledge since our area of expertise is personal training.
Let’s switch gears a bit and talk business. What should we know?
We are client-focused personal trainers with a holistic approach. Our mission is to “Help real people be healthy, strong, feel good, and transform their lifestyles by bringing the personal back into personal training.” We advocate for sustainable lifestyle changes done in a healthy way to help people keep the results they achieved and not keep falling back to the habits that brought them to us in the first place. Instead of having our clients all do the same cookie-cutter program and meal plan, we work with the client to develop a plan they can apply to. We have all the tools to make a customized program between corrective exercise, weight lifting, Pilates, and boxing. We specialize in working with everyday people of all ages and backgrounds. As long as you are ready to work hard (because change takes hard work), we would love to help you! Our process starts with getting to know the client, their goals, the obstacles they face, their likes and dislikes, schedules, etc. We then see how the client moves, and based on that, we make recommendations for which combination of our services is suitable for that person. From there, we guide, educate, motivate, and adjust to the clients as needed. We are proud always to keep sight of the client and create lasting change!
The crisis has affected us all in different ways. How has it affected you, and can you share any important lessons or epiphanies with us?
You don’t need a gym membership to see results! Covid made us better trainers by teaching us to adapt and think outside the box.
Pricing:
- In Person 1:1 Training – Ranges from $60 to $120 a session
- Group Pilates – $30 a session
- Virtual Program- Ranges from $30 to $85 a month
- Nutrition Coaching- $55 a session
- Costs vary depending on the combination of services we recommend
Contact Info:
- Website: fitnessformulamn.com
- Instagram: https://www.instagram.com/fitnessformulamn/
- Facebook: https://www.facebook.com/profile.php?id=61553984320876
