Today we’d like to introduce you to Leah Bauman.
Hi Leah, we appreciate you taking the time to share your story with us today. Where does your story begin?
Three years ago, my life took a devastating turn when a relationship ended in an assault that left me unrecognizable even to myself. Beyond the visible scars of cuts, bruises, and hair loss, my body underwent shock, triggering a stressful phase that led to the development of an autoimmune disorder. Beauty had always been a significant part of my life; my college education focused on hair and skin care. In desperation, I turned to chemical solutions to heal my skin, only to discover adverse reactions. This leads to scrutinizing product ingredients and their impact on our bodies. While natural remedies were less advanced then, I turned to online resources, digging into DIY solutions crafted from kitchen staples. Gradually, I observed improvements and thirsted for more knowledge. I pursued courses, becoming certified as a natural formulator and refining my DIY creations for enhanced efficacy. Upon developing a core range of three products, I began sharing them with friends and family, seeking advice on skincare concerns.
Attending a support group for domestic violence survivors proved profoundly enlightening. Hearing their stories, I felt blessed yet saddened by the common sentiment of feeling like “damaged goods.” It sparked a renewed determination to illuminate the path to recovery, both for them and myself. The support and encouragement from my customers fuel my perseverance. Their loyalty to purchasing my products is matched by the deeply personal connections forged through shared experiences of trauma. Many have reached out to me, expressing gratitude for the inspiration and hope my journey has instilled in them. If my business can serve as a beacon of hope for those who have endured similar hardships, it surpasses any other measure of success.
It wasn’t obstacle-free, but would you say the journey has been relatively smooth so far?
In January 2021, Coco Bloom was officially launched, just weeks before the onset of the pandemic. It was a chaotic time, and navigating through it was challenging. With restrictions tightening and physical stores closing their doors, I relied solely on online sales. However, the influx of orders was minimal, and I felt uncertain about sustaining the business solely from behind a computer screen. I sensed potential customers desired to experience our products firsthand before committing to a purchase.
Moreover, the global supply chain disruption posed another hurdle, as some ingredients became scarce due to port closures. Despite these obstacles, we were allowed to participate in our first pop-up event in May, enabling us to connect directly with the public. Since then, we’ve expanded our reach, venturing into multiple states and establishing a presence in retail outlets. Along the way, we’ve introduced new products to our lineup while maintaining our online presence and actively participating in pop-up events. While the journey has been challenging, each milestone is a testament to the dedication to bringing Coco Bloom to a broader audience.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Coco Bloom is a beacon of luxury and purity in skincare and hair care. Our brand prides itself on offering potent, non-toxic products suitable for all skin types that are crafted to cater to diverse needs. Personally formulating and batching each product, I ensure that every item in our line meets the highest quality and efficacy standards, with price ranges from $8.50-$100.
Coco Bloom embodies a holistic approach to personal care encompassing hair, skin, and body care. Our products are available on the Coco Bloom website, select boutiques in Minnesota and South Dakota, and through our social media channels on Facebook, Instagram, and TikTok.
At the heart of Coco Bloom lies a commitment to non-toxic formulations crafted from whole, sustainably sourced, unrefined ingredients in their most therapeutic state infused with therapeutic essential oils and self-infused oils; our products not only nourish but also heal the skin, offering a rejuvenating experience with every use. Among our offerings, the Whipped Skin Souffle reigns supreme as our bestseller. This silky-smooth formula deeply hydrates without leaving a greasy residue and is suitable for all skin types, including oily, sensitive, and conditions like eczema and psoriasis. Versatile in its application, it can also nourish the hair, embodying the essence of multipurpose luxury.
We invite you to explore our website and connect with us at various events. Your presence is warmly welcomed, and I would love to meet you in person at events. We invite you to collaborate with businesses seeking to carry our products or organizations planning special events. Please reach out to us, as I am eager to explore potential partnerships and share the transformative power of Coco Bloom with a broader audience.
What was your favorite childhood memory?
I grew up on a farm, and I loved being outside, as well as my time singing music.
Pricing:
- Whipped Skin Souffle | 34.00
- Skin Caviar | 34.00
- Lash Lyfe | 22.00
- Alchemy Perfume Oil | 29.00
- The Balm Peppermint Lip Conditioner | 8.50
Contact Info:
- Website: cocobloombeauty.com
- Instagram: instagram.com/cocobloombeauty
- Facebook: facebook.com/cocobskin
- Linkedin: https://www.linkedin.com/in/leah-bauman-aa68b0203/
- Twitter: https://twitter.com/cocobloom8
- TikTok: tiktok.com/@cocobloombeauty
