Today we’d like to introduce you to Mizrraín Lías. Them and their team share their story with us below:
Edición Especial represents a journey, in particular his founder´s journey. Mizrraín Lías, artist and graphic designer, was born and raised in Venezuela; up to now, he has visited more than 20 countries and 100 different cities!!! From Argentina to Mexico, from Norway to Turkey and he is still … !!yearning for more!!
Landscapes, colors and people from each of these countries left a mark on him, and served as an inspiration and impulse to start a brand that allowed him to discover more of the world. The result: Edición Especial, which Mizrraín relaunched in 2018 and whose name derives from the fact that, like every single trip, every design seeks to be unique.
From that point on, Mizrraín never traveled alone. He had found the perfect travel companion: a footwear that easily adapts to different environments and lifestyles (from artists, dreamers, and musicians to ecologists and sportsmen/sportswomen) without sacrificing comfort or style; one that anyone can wear, no matter their identity or cultural background.
In 2018, Gerardo Zea joined the team as COO and Leomar Mendez as CCO, and the company was established in Saint Paul, Minnesota; its headquarters moved, but its spirit did not. There is something that remains the same: these shoes and accessories, as well as their customers, have a need to go further and reach everything.
That’s why you can buy them from all corners of the world, so you can also go as far as you want and fulfill your dreams.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Smooth roads don’t exist from my point of view. There are people or companies that may have more possibilities than others to start but that does not ensure a smooth path. It is true that for me it is quite a way up. I left Venezuela, my native country, years ago. In search of adventures. From the moment I arrived in the United States, I have worked in many different jobs as a cook, butcher, bartender, roofing, painting, among many others, since that moment I have only saved every penny to be able to achieve what the brand is today. My partners have also had a difficult road to walk, but joining us is something that helped us a lot.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
What should we know? Edicion Especial is about creating to offer the market a unique product such as people who can reflect the love for colors, art and what is different.
What do you do, what do you specialize in / what are you known for? Edicion Especial specializes in making shoes that are intervened with art. We are known to believe that shoes are genderless. Shoes are universal.
What distinguishes you from others? We add art to places few have thought of before.
What makes you most proud of your brand? I am proud that we can help a better world where expressing oneself through colors is important. because that reflects the largest percentage of the population.
What do you want our readers to know about your brand, offers, services, etc.? Edicion Especial you have different seasons for this Black Friday we will have special offers, we will have special discounts for couples. discounts for all people who like to be a special edition.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Book: Sonia Delaunay Book: Wassily Kandinsky
Book: Gustav Klimt
Pricing:
- $109
- $89
- $69
Contact Info:
- Email: mizrrainlias@edicion-especial.com
- Website: https://edicion-especial.com/
- Instagram: @edicionespecial_mn
- Facebook: https://www.facebook.com/Edicion-Especial
Image Credits
@gerardozea
@mizrrainlias
@leomarmendezl
@EdicionEspecial01_MN
@bluecharissa
