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Exploring Life & Business with Ryan Maier of SN3AKERDOC

Today we’d like to introduce you to Ryan Maier.

Hi Ryan, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I have been interested in shoes since I can remember. I grew up modestly, so I was never able to get the Air Jordan’s released in the late 80’s early 90s. My first pair of Nike’s were the 1984 Nike Vandal High Top, and I have been hooked ever since.

Once I was an adult, my passion for finding those original pairs drove me to scour eBay, second-hand stores, and garage sales. I found several originals over the years, but most were in bad shape. I began teaching myself how to restore them, so I could wear them or display them. When the pandemic started, we were locked down for a few months, and I had a lot of time on my hands and began posting pictures and videos of the restorations I’d been working on. Almost immediately, people started reaching out, asking if I could also restore their shoes. So, in 2020, I started SN3AKERDOC LLC as a side gig and have grown the business from there.

I am currently preparing to launch a more mainstream sneaker care service. Now, I mainly do high-end, rare, or “OG” restorations, and I buy rare and hard-to-find sneakers, restore them and resell them. More to come, but things are moving quickly, and this industry is taking off fast.

Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
It’s mostly been a smooth road, but there were hiccups along the way. Early on, I realized that doing some restorations wasn’t worth the time. The upside for margin doesn’t make sense if the shoe requires a ton of work, so I’ve switched to focusing only on higher-end, rare sneakers. Add that to the fact that the sneaker restoration industry is so new, there wasn’t much of a blueprint to copy and paste, so there was a lot of analysis and risk assessment along the way that I could only understand by taking on as much work as possible. I lost money on many of the restorations I did in the first year, but what I learned from that year was invaluable as I moved forward and adjusted my model.

Appreciate you sharing that. What should we know about SN3AKERDOC?
SN3AKERDOC is mainly a sneaker restoration service that is mostly done online. We specialize in restoring “OG” Air Jordan’s and Vintage or hard-to-find Nike Dunks, Nike Dunks SB’s, but will restore most any sneaker if it makes sense. I also buy, restore and re-sell rare, vintage, and high-end sneakers.

SN3AKERDOC is most known for restoring OG (Original release) Jordan 11’s. The bulk of our restorations for a while was 1996 Jordan 11’s, which required removing soles and midsoles, cleaning, and deoxidizing the soles (Method for removing yellowing from the clear soles using UV light and a special “sole sauce”).

What sets us apart from other restorers is our vast knowledge of sneakers, the materials each sneaker uses, and how to restore those materials. You can find more info about sneaker restoration at our website There is a spot to contact us with your restoration request on the “Services” page where you can upload photos and tell us what you want to be done, and we will get you a quote.

What are your plans for the future?
2022 is the year we are looking to launch a larger-scale sneaker care service that will focus more on the general population and general sneaker care. It will be completely online and super easy to send your sneakers in. Depending on your sneaker care needs, there will be a low-cost monthly subscription and different tiers available. In 2023, we plan to launch a sneaker care product and hope to begin to open brick-and-mortar locations across the US.

Contact Info:

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