Today we’d like to introduce you to Sara Cuperus.
Hi Sara, thanks for joining us today. We’d love for you to start by introducing yourself.
I started Chiropractic Performance Center right after chiropractic school.
Honestly, I had no idea what I was doing! I started in an office-share situation in Sauk Rapids, which allowed me to get started and get on my feet. Within 2 years, the office needed to be relocated due to the new bridge. At that time, I moved into my own space in Sartell.
Initially, I was going to have a sports-based chiropractic clinic. I have a background in Exercise Science and Athletic Training. Quickly, I learned that I did need to treat everyone, from babies to the over-65 crowd. After about 5 years in practice, I felt that I needed more knowledge about treating pregnant moms and kids, so I took a year of post-graduate courses in Prenatal and Pediatric care.
I have now been in practice for 20 years and have the most amazing team that works alongside me. I have 3 other chiropractors who work for the clinic, and 3 support staff and we lease space to a massage therapist, mental health providers, and craniosacral therapists.
I have served in many capacities throughout the profession. I was the President of the Minnesota Chiropractic Association in 2018-2019 and was named the 2020 Chiropractor of the Year. I remain active in the association as the current Chair of the Education and Events Committee. I have also served athletes internationally. I served on the sports chiropractic team for the CSIT World Sports Games in Tortosa, Spain in 2019 and the World Games in Birmingham, Alabama in 2022. I am currently using my expertise in Sports Chiropractic and Pediatric Chiropractic to help develop a course for a Master’s degree program at Logan University in St. Louis, MO.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Starting a business directly out of grad school is the most humbling thing I’ve ever done. I’ve never taken a business class in my life. Thankfully, I have had a good team of people behind me, helping me along the way. My dad is an accountant/bookkeeper and has been my financial advice-giver and was the initial startup financer as well.
The first 5 years of the practice we significantly harder than I ever expected. I couldn’t just be a god doctor, I had to be good at so many other things like marketing, advertising, billing and even cleaning the toilets! There was so much I didn’t know how to do, but definitely learned the hard way.
I committed to showing up each day to serve patients in the best way I could. Serving people well continues to be the foundation of our mission today.
Appreciate you sharing that. What should we know about Chiropractic Performance Center, PA?
Chiropractic Performance Center is a family wellness and sports chiropractic clinic located in Sartell, MN. We have doctors who have specialties in prenatal and pediatric chiropractic as well as sports chiropractic. We are proud to have a “relationship-based” practice. We strive to make every patient feel seen and heard and that they matter. We care about your physical person, but also care about what is going on in your life, as it often helps us understand the patterns we are seeing within the body. We provide hope to patients who have been to other providers.
We are diversified chiropractors, with a variety of techniques. We also offer additional services like acupuncture, Graston Technique, dry needling, kinesiotape, and rehab exercises. Our goal is always to get patients better in the quickest manner possible.
Can you talk to us about how you think about risk?
The major risk was starting a practice as a new graduate.
I’ve taken additional risks every time we add a new doctor to the practice. I would definitely say that I am willing to take risks but in a very calculated manner. I have to weigh out the options and what could go well and not so well and decide if the risk is worth the reward.
Contact Info:
- Website: www.ChiroPerformanceCenter.com
- Instagram: @performancectr
- Facebook: https://www.facebook.com/ChiroPerformanceCenter
