Today we’d like to introduce you to Vanessa Brooks
Hi Vanessa, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My journey began at the age of 15, when I faced challenges with aggressive hair growth that resulted in irritation, inflammation, and discomfort. As a competitive dancer, these issues deeply impacted my self-confidence. I often felt that my appearance detracted from my performance and self-expression.
Fortunately, my mother introduced me to laser hair removal, and that experience transformed my life. The renewed confidence I gained was monumental, allowing me to embrace who I am and feel comfortable in my skin. This pivotal moment ignited my passion for aesthetics and a desire to help others experience the same empowerment I had.
In 2017, I opened my clinic in Minneapolis, determined to bring innovative solutions to my community. I focused on acquiring cutting-edge technology that was previously unavailable in the area, including the elite IQ laser hair removal system and the revolutionary Potenza device, which not only tightens skin but also allows for the infusion of serums during treatment.
A significant milestone for me came in 2020 when we were named the preferred provider for the Minnesota Vikings cheerleaders. This connection brought me full circle back to my roots in dance, reinforcing my commitment to helping young girls find their confidence on stage.
However, my mission extends beyond just young dancers. I strive to serve my entire community, ensuring that everyone receives personalized care and attention. Unlike chain med spas that often prioritize sales over service, I aim to treat each client as an individual, providing them with the compassion and care they deserve. Our pricing structure reflects this commitment, as we only offer single-session pricing instead of high-priced packages for laser hair removal and other age management services. This approach ensures that our clients feel valued and empowered without the pressure of long-term commitments.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
As a business owner, I can’t say that everything has been smooth sailing. However, I believe that every struggle presents a valuable learning opportunity, allowing me to strengthen my business and view it from different angles. I appreciate these challenges because they contribute to my growth and resilience.
Hands down, my biggest struggle was navigating the pandemic. When we were shut down for eight weeks, it created a lot of uncertainty about what the future would hold. During that time, I took the opportunity to rethink and re-create my business from the ground up. I like to refer to this transformation as “Pure Lux 2.0.” This period was a gift that allowed me to reset my vision, refine our services, and enhance the client experience.
Through this process, I focused on finding innovative ways to engage with clients, improve our offerings, and ensure that we emerged stronger. The pandemic taught me the importance of adaptability and has ultimately shaped Pure Lux into a more resilient and patient-centered business.
Alright, so let’s switch gears a bit and talk business. What should we know?
What should we know?
The first thing readers should know is that not all med spas are created equal. Each one offers different technologies, skincare products, providers, and services. When choosing a med spa services, it’s crucial to focus on the technology used and the expertise of the provider delivering the treatments, rather than just the price. Not all lasers are the same. Choosing a provider who prioritizes quality and results will ensure a much better experience.
What do you do, what do you specialize in/what are you known for?
At Pure Lux Medspa, we specialize in laser treatments, injectables, and advanced skincare solutions. Our reputation is built on our commitment to using state-of-the-art technology. I make business decisions based on what is best for my clients rather than following trends. This approach has attracted clients from all over the country, including some who come to us from international locations, because they trust that they will receive effective treatments and exceptional service. Our technology, paired with skilled providers, delivers superior outcomes compared to what they might find in their local areas.
We are proud to be one of the few clinics in Minnesota offering the EliteIQ laser, known for its efficacy in hair removal. Additionally, we are among the select few in Minneapolis to provide Potenza, a cutting-edge radio frequency microneedling treatment for skin tightening.
What are you most proud of brand-wise?
One of our greatest achievements is being recognized as the preferred provider for the Minnesota Vikings cheerleaders. Knowing that a professional organization trusts us for their aesthetic needs is a significant honor and testament to the quality of our services.
What do you want our readers to know about your brand, offerings, services, etc.?
I want readers to understand that we are a small, family-owned business. This structure allows us to operate without the layers of corporate pressures that often push for package sales and quotas. Instead, we focus on providing a personalized experience, with the majority of our services offered on a single-session pricing basis. This flexibility allows our clients to customize their treatment plans without being locked into expensive packages that may not be necessary. At Pure Lux Medspa, our priority is always the well-being and satisfaction of our clients.
So maybe we end on discussing what matters most to you and why?
What matters most to me is ensuring my patients are satisfied and hearing their feedback about the positive results they achieve. I often find that some clients come in with modest expectations, and when I can exceed those expectations with remarkable outcomes, it brings me immense fulfillment.
Contact Info:
- Website: https://www.mypurelux.com
- Instagram: https://www.instagram.com/pureluxmedspa
- Facebook: https://www.facebook.com/mypurelux
- Other: https://www.tiktok.com/@purelux.medspa
