Hidden Gems: Meet Jon Coty of DWELL44 Modern Design Showroom

Today we’d like to introduce you to Jon Coty.

Hi Jon, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
When Jon Coty launched his modern collaborative design workspace in a 7,000-square-foot St. Louis Park locale in 2020, he knew he had a good thing going. So good, in fact, that plans are already underway to add another 4,500 square feet on the rooftop as the business continues to thrive—a growth story that reflects the meaning behind the name DWELL44, where the “44” symbolizes stability, structure, and building a strong foundation to achieve ambitious goals.

That vision is fueled by Jon’s rare trifecta of experience, knowledge, and passion, which has made him a staple of the Minnesota Modern design movement. Throughout his career, he has worn many hats, but the results have been consistent: turning bold ideas into reality. With his vast network and leadership at DWELL44, Jon continues to bring together homeowners, designers, builders, and architects, helping them collaborate and create spaces that inspire.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Launching DWELL44 was no small feat. As a startup company opening its doors in the midst of COVID-19, the team faced unique hurdles from the very beginning. Building the right team was critical, requiring thoughtful hiring decisions to ensure the showroom had the expertise, creativity, and drive to bring a new concept to life in uncertain times.

Another challenge was sourcing the right vendor partners and curating a client mix that reflected the vision of DWELL44—modern, collaborative, and forward-thinking. This meant forging relationships with brands that aligned with the company’s values while also introducing homeowners, architects, designers, and builders to a fresh way of experiencing design.

Perhaps the biggest challenge was launching a completely new concept and business model for the Twin Cities market. As the first of its kind (a one-stop shop) in the region, DWELL44 had to pave the way, educating clients and partners alike on the benefits of a collaborative design showroom. Through persistence, innovation, and a commitment to quality, the showroom overcame these challenges and established itself as a cornerstone of Minnesota’s modern design movement.

Appreciate you sharing that. What should we know about DWELL44 Modern Design Showroom?
DWELL44 is a leading modern design showroom of interior and exterior products located in St. Louis Park, MN. Our goal is to be a helpful resource for all architects, designers, builders, and homeowners, no matter where they are in the design process. Collaborate with us in a comfortable environment where we’ve curated the best brands and eliminated all the guesswork.

Any big plans?
As DWELL44 continues to establish itself as a leader in the Twin Cities design community, the focus is firmly set on growth. Building greater brand awareness remains a top priority—sharing the DWELL44 story with a wider audience and showcasing how a modern, collaborative showroom can transform the way people approach design.

Expanding the customer base is another key goal, welcoming more homeowners, designers, architects, and builders into the showroom experience. Alongside this, DWELL44 plans to grow its network of vendors and featured brands, curating an even broader collection of innovative, high-quality products that inspire creativity and elevate every project.

With these efforts, DWELL44 is positioned to drive increased revenue while staying true to its mission: creating a space where collaboration, design, and modern living come together seamlessly.

Contact Info:

• Website: https://dwell44.com/
• Instagram: https://www.instagram.com/dwell44showroom/
• Facebook: https://www.facebook.com/dwell44
• LinkedIn: https://www.linkedin.com/company/dwell44
• Other: https://www.pinterest.com/dwell44showroom/