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Hidden Gems: Meet Sophia Johnson of Sophia El’Rae Digital Agency

Today we’d like to introduce you to Sophia Johnson.

Hi Sophia, thanks for joining us today. We’d love for you to start by introducing yourself.
Where to begin….I started a motherhood blog seven years ago, when I was pregnant with my second daughter. I wanted a place to write and connect with other moms in similar seasons of life. I never could have imagined that others would want to read what I wrote, but they certainly did. It was really lovely to have community and be able to be vulnerable with the highs and lows of motherhood. This was around the time Instagram started and I remember setting up my account and attaching my blog in the bio. I started to post more photos and my writings in the captions and started growing substantially. As I continued to grow I kept writing, and posting, and sharing authentically. Through that brands started reaching out to me asking if they could send me free products for shoutouts on my social media. That quickly grew to paid ads, than to being represented by an agency, and bringing in a really solid income for my family. I learned so much in my influencing years on how to work with brands and build my own brand. I learned about marketing, the ins and outs of photography, branding, and building a story that translated well to my audience that was authentic to my values and alignment. After six years of creating content for companies and posting on my feed, I began to have a deep desire to open my own agency and hone in my photography skills, brand building, strategy, and video skills. I wanted to tell other people’s stories in a way that felt romantic, artful, and true to them.

Last year I opened my own digital agency called “Sophia El’Rae Digital Agency” where we create product/service/lifestyle + video content for our clients. We also offer social media management, branding, graphic design, and web development, as well as consulting, and strategy.

We pride ourselves in representing a diversified group of clients such as interior design firms, fashion brands, clinics, bay brands, toxin free/organic natural brands, and much more.

We believe that everyone has a story to tell and we want to be a part of that process and breathe life into our clients digital dreams.

While there are many social media agencies to choose from we pride ourselves in really understanding who the client is and where their values and passion lie. We believe that true connection, authenticity, and thoughtfulness open the door for organic relationship and catapult brands to be the very best they can be.

We value the connectedness of all things and bring that to the forefront of each unique need when it comes to our clients.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Three things believe got me to where I am today.

I picked up my camera for the first time six years ago and it’s one of the most life-giving choices I made in my life. I quit my career as an Instagram creator, to greater hone my skills, and help brands develop stellar content that captivates their audience through all five senses. I didn’t go to school for anything I know or do. In fact, I am self taught and I am so proud of that. I think three words would best describe how I got to this point: determination, experience, and courage.

If you are determined, the sky is the limit. But it means you will have to move your feet every single day.

Determination is essential, but to have experience in something, you must have courage. Courage to know that you will fail and fly. Courage to know that your worth doesn’t change regardless of how fast or slow the process is.

Once you gain your courage, experience is the greatest of all teachers. Because experience can’t be copied, taken away, or graded badly. Experience just is, and gives on and on if you let it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Social media management (posting, custom stories, scheduled posts for clients) videography for reels + TikTok, content photography for all social media channels, branding, web development, graphic design. Social media consulting. Customized packages for different client needs.

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Do not believe the lie that everything is too overly saturated. There will never be another YOU. And your art is unique to you and no one else. What you see, and create will be new, fresh, and unique if you’re willing to move your feet every single day to get closer to your dreams and desires for your business. Some days you will have to fight harder to keep going and on the days you feel the magic, lean hard into that and get that shit done!!!!

Contact Info:

  • Email: sophia@sophiaelraeagency.com
  • Instagram: @sophia.elrae


Image Credits

@sophia.elrae
@sophiaelraephotography
@toxyfree
@bricklinen
@yourdwellness

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