Today we’d like to introduce you to Emily Johnson
Hi Emily, so excited to have you with us today. What can you tell us about your story?
Fresh out of high school, I packed my bags (and many books) and moved to the Twin Cities for college. What I thought would be a brief chapter turned into 16 years. My career journey began in event planning, took a detour through an executive assistant role, and finally landed in project management, where I spent most of my professional life. I bought a house, had an incredible group of friends, and I felt confident in the knowledge I was satisfied with my life.
In March 2020, I started a new project management job. Six days later, COVID shut down the office, and I swapped my office desk for a makeshift kitchen table office. While the world slowed down, my mind sped up. The quiet gave way to some loud realizations: I was unfulfilled as a project manager, overstimulated by the city environment, highly anxious, and incredibly lonely. I missed my family and the slower pace of life up north. It became abundantly clear that something needed to change.
By December, I was dismantling my previous life. I sold my house, relocated to Grand Rapids, and handed in my six-month notice. By June 2021, I was in a new home, and for the first time in my adult life, I had no plan. It was both terrifying and liberating, and it turned out to be the best decision I could have made.
That summer, I let myself dream. Growing up in a family of entrepreneurs, I always had that “itch,” but I wasn’t sure how to scratch it. I began exploring life coaching, and it felt like the perfect fit for my natural skills. I began my certification program with Transformation Academy and started envisioning a business built around helping women reconnect with themselves.
Over the next year, I pieced it all together—working odd jobs, completing my certification, and building my dream business. On July 7, 2023, I launched She Becomes into the world. After years of playing the supporting role in my own story—living with my needs and wants out of sync with my reality—She Becomes wasn’t just a business; it was a revolution in my own life.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Entrepreneurship is an exciting ride—full of flexibility, freedom, and the joy of calling your own shots. But what I wasn’t prepared for was the loneliness. I found myself missing the connection and community I had with coworkers—people to bounce ideas off of, celebrate wins with, or simply share in the unique challenges of building something from the ground up.
That’s why, when I was invited to co-found a local women’s entrepreneur collective, UNBOUND, at the start of 2024, my answer was an instant yes. Being part of this incredible group of driven, growth-focused women has been a game-changer. They’ve provided the support, inspiration, and motivation I didn’t realize I was missing. This community is the greatest gift, helping me stay fierce and focused as I chase my dreams.
I’m also grateful for my supportive hometown community. When I launched She Becomes, my friends and family showed up with encouragement and enthusiasm. That kind of support is something I’ll never take for granted. But I’ve also learned that in a small town, your reach has its limits, and to grow, you need to expand outside those borders.
As I step into the new year, I’m excited to expand She Becomes in ways that feel aligned and energizing. Creating new offerings in the virtual space is a big part of that. But it doesn’t stop there. I’m dreaming of leading adventure trips, growing the Adventure Club, and sharing my story and mission on more podcasts.
As you know, we’re big fans of She Becomes Coaching. For our readers who might not be as familiar what can you tell them about the brand?
She Becomes is a space where women can rediscover themselves, embrace their main character energy, and create lives that feel deeply aligned and fulfilling. The name, “She Becomes,” is an open-ended invitation for continuous growth and transformation: She Becomes…whatever she decides! My mission is to help women tap into that sense of freedom and possibility while focusing on the next right step—transforming overwhelming dreams into manageable, meaningful actions that lead to real progress.
Nature is at the heart of everything I do. It’s where I find clarity, calm, and the courage to dream boldly, and I bring that same grounding energy into my coaching. At She Becomes, women are invited to explore who they are and who they want to become in a supportive and inspiring environment that celebrates growth and connection.
For women ready to take a deep dive into personal growth, I offer 1:1 coaching tailored to tackle big dreams and life transitions. But there are plenty of other ways to connect with She Becomes if 1:1 coaching is not the right fit for you:
The Becoming Circle:
Launching in 2025, The Becoming Circle blends storytelling, personal development, and creativity in a structured way so women can explore their identity and dreams. By combining inner reflection with actionable steps—think adventures, creative challenges, and personal growth prompts, the membership program is designed to help you unlock your wildest dreams.
She Becomes Adventure Club:
For those craving exploration and community, the Adventure Club invites women to connect through nature. Whether it’s hiking, kayaking, or finding magic in every season, these outings are full of laughter, connection, and self-discovery. There are quarterly and annual membership options.
Retreats:
In partnership with She Thrives in the Wild, I co-host retreats in beautiful locations that inspire reflection, renewal, and connection. These one-of-a-kind experiences allow women to pause, reconnect, and fill their own cups.
For 2025, I’m also planning my first solo-led retreat adventure—the Great Lakes Challenge!
Workshops and Challenges:
I love creating interactive experiences that encourage women to grow intentionally. From free challenges that help participants build habits like getting outside or prioritizing self-care to workshops on topics like boundaries, She Becomes offers a wide range of ways to engage.
In 2025, I’ll be introducing quarterly vision board workshops and host-your-own-party events, which can be customized for local or virtual gatherings.
Through all these offerings, my goal is to create a vibrant, supportive community where women can uncover their potential, embrace transformation, and draw grounding energy from the natural world.
Because here’s the truth: when we say yes to ourselves and take that next right step, there’s no limit to what we can become.
Can you share something surprising about yourself?
She Becomes is about more than just moving forward. It’s about grounding yourself in who you are, reconnecting with what lights you up, and creating space to breathe, reflect, and grow. With nature, music, and connection at the heart of everything, you can create an experience that feels just right for where you are and where you want to go.
She Becomes is my declaration—and my mission. I believe every woman deserves to step into her power, align her life with her deepest desires, and become the main character in her story. My work is about helping women rewrite their narrative, claim their joy, and live boldly, authentically, and unapologetically. Because She Becomes whatever she DECIDES!
Contact Info:
- Website: https://www.shebecomescoaching.com
- Instagram: https://www.instagram.com/shebecomescoaching
- Facebook: https://www.facebook.com/SheBecomesCoaching
- LinkedIn: https://www.linkedin.com/in/coachemilyjohnson/
- Other: https://open.spotify.com/episode/49D8IY4x2uBeJEvB8pmzQr?si=6MXXRe_rQP-NI3uvTVaXVQ
