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Inspiring Conversations with Kristin Derus Dore of Eden Biofeedback

Today we’d like to introduce you to Kristin Derus Dore.

Hi Kristin, please kick things off for us with an introduction to yourself and your story.
My path isn’t that uncommon. I am a lifelong Minnesotan and love this state. I grew up in Chaska when it was a small town. I got married young, we bought a house and I started working in corporate America. That was my life plan and I felt like everything was on course. When I ended up divorced with two kids, having a steady job to support my family was critical. Owning my own business never crossed my mind.

Many years later, I was introduced to biofeedback and became fascinated by it. The results seemed so impressive to me and it was easy for me as a client. I became extremely curious about biofeedback and how it worked. To satisfy my curiosity, I purchased my machine and took the certification courses.

Like many people, the pandemic helped me reframe my values and gave me time for reflection. My father passed away in 2021 after being retired for almost 20 years. Many of his former coworkers came to his funeral after all that time. They all had stories about what a wonderful man he was and how he had left a positive impression on their lives. I began to question whether I was having the same impact in my professional life. While I had my dream job, it didn’t feel as meaningful as it used to.

In early 2022, I stepped away from the safety of working for someone else to start Eden Biofeedback. I have been blessed with wonderful clients who love biofeedback! Working with people and helping them improve their lives is the most rewarding thing I’ve ever done.

Maya Angelou said, “I’ve learned that making a living is not the same thing as making a life.” That’s completely true; starting your own business is not for the faint of heart and my business is not a get-rich-quick situation. Now, instead of just making a living, I am making a life, and this new life is fantastic!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of my biggest struggles with being a solopreneur is the “solo,” part. I’m not a salesperson or a marketing person or an accountant or an IT professional. As a sole proprietor, I am responsible for all of that and more. Sourcing a strong and talented network of people has been extremely useful.

The second hurdle I encountered was the lack of awareness of what biofeedback is and how it can be useful. When you start a business, customers are not immediately knocking down your door. I used the free time I had between client appointments for networking to spread the word and educate people about biofeedback.

Thanks – so what else should our readers know about Eden Biofeedback LLC?
At Eden Biofeedback, I provide computer-assisted biofeedback services to help people reduce stress and pain. The biofeedback device I use is FDA approved for stress reduction and pain management. My clients appreciate that this biofeedback technique does not require active participation, and it is not uncommon for clients to become so relaxed they fall asleep during their sessions.

Stress is so common now and many times, people don’t have an effective way to reduce stress quickly. There are so many things beyond our control that add stress to our lives, and biofeedback may provide relief from these worries.

Who else deserves credit for your story?
I am blessed to have a supportive family. My mom has been encouraging me from day one. I bootstrapped this business and did not have any loans, grants, or other financial support. My mom pre-paid for a year’s worth of sessions (when I wasn’t even charging her) to help me get an additional software program that increased the level of service I can provide to my customers.

I also have an extremely supportive partner, who just became my husband! When I was doubting myself at one point, he said, “Just by starting your business, you have succeeded. Most people aren’t brave enough to do that. Whatever happens next doesn’t matter, you’re already a success.” It was just what I needed to hear and I was able to stop worrying about whether I would fail and refocus on succeeding.

Finally, my clients deserve all the credit for Eden Biofeedback. They are amazing people and sometimes I see them at difficult times in their lives. Sharing their joy when they tell me how biofeedback has helped them is the highlight of every day for me.

The clients who support Eden Biofeedback have invaluably enriched my life and I’m eternally grateful for the honor and privilege of partnering with them on their journey to wellness.

Pricing:

  • My goal is to eliminate stress and barriers to wellness and affordable pricing is part of that. A 90-minute biofeedback session at Eden Biofeedback is $80

Contact Info:

Image Credits
PK Photography

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