Today we’d like to introduce you to LaTwanna Williams.
Hi LaTwanna, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
While I work under the titles of Creative Director, Brand Photographer, Producer & Educator, I mostly consider myself a Visual Storyteller. I can say without a doubt that photography is one of my greatest passions, although, it took a little bit of a curvy journey for it to come into fruition. My Artistic background started with a BA in Theatre (the visuals), which was followed by a MBA (Masters in Business Administration – the strategic plan) and a MAT (Masters in Teaching – the pathway). The first ten years of my artistic career was spend in the education world teaching theatre & dance and directing stage productions. After I left education, I became a freelance producer producing mostly for screen productions. During this time, I noticed that some of the professionals I loved and worked with on set had digital platform accounts that did not do them or their work justice. I wanted to help them develop a plan that would authentically set up their platforms to visually market their work. Later I would learn this is called Personal Brand development.
For years I considered myself only a Brand Photographer but after some time I started to noticed a trend. Most of the clients I worked with did not use the images after our session, not because they did’t want to but because they did’t know how to. That’s how In This Season came to be. It was developed as a brand support system to not only encourage but empower brands to tell their stories and to partner with brands to create roadmaps that they could follow to take full control of their visual narrative on every touchpoint of their business!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Like with any adventure, this journey is filled with ups and downs, so, no, this has not been an entirely smooth road. One of the biggest road blocks early in my career was having the confidence to create without asking for permission or seeking approval. Once I understood that I am sharing my creative expertise rather than “selling” it, talking about my passions became easy. I was able to speak in a way that is authentic and true to me which in turn allowed clients to see how my passions can support their visions.
We’ve been impressed with In This Season, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
In This Season is a Brand Firm where we empower women-owned brands to authentically connect with their audience through the art of visual storytelling. We do this by creating compelling visual branding and marketing campaigns that truly reflect their unique message. With a background in arts and business, I lead my firm by blending creative expertise with strategic insight to develop impactful marketing strategies that drive meaningful connections and positive impact.
Can you share something surprising about yourself?
The one thing that surprises most people when I tell them is how many advance degrees I have. I love to learn and I love to apply that learning to help my clients becom visually successful.
Contact Info:
- Website: https://inthisseason.co
- Instagram: in_thisseason
