Today we’d like to introduce you to Leeza Ochsner.
Hi Leeza, thanks for joining us today. We’d love for you to start by introducing yourself.
I’m the copywriter and creator behind Freshly Brewed Copy. Before I even knew what copywriting was, I spent countless hours writing short stories and poems during my childhood. And while English didn’t come easily to me as a young immigrant from Belarus, I found the English language (and still do) incredibly fascinating.
So, naturally, when it came time to decide on a career path, the only job I had on my radar was becoming an author or poet. But with little life experience to speak of at the time, I couldn’t think of anything meaningful to share.
Luckily, I had a great guidance counselor who encouraged me to apply to the School of Journalism at the University of Minnesota. Let’s just say one copywriting course later, and it was crystal clear what my path should have been all along. Not only did I love how creative and fun copywriting was as a profession, but I also loved the power words had to solve problems and make a meaningful impact.
After graduating with a degree in Strategic Communications/Advertising, and my fair share of marketing internships, I spent over a decade working as an in-house copywriter for several companies and advertising agencies in Duluth and Minneapolis, Minnesota. But it wasn’t until I started following my brother’s entrepreneurial footsteps and freelancing part-time under the brand Leeza Writes that I began to dream about launching a full-time copywriting business of my own.
That day finally came in February of 2020, when I left my 9-to-5 to start Freshly Brewed Copy (FBC), a boutique copywriting studio that helps entrepreneurs and businesses with experience-driven brands confidently fuel their business forward with strategic sales copy.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
While I wouldn’t classify the road that got me here as smooth, I’m incredibly grateful for all the lessons I learned along the way – like the importance of showing up as your authentic self, using fear as fuel, and focusing on connection over conversion to build lasting relationships.
And thanks to wise advice from my brother and encouragement from my husband, I’m learning about the importance of making time to take better care of myself in addition to the business. Because if there’s one thing I wish I knew sooner about running a company, it’s not worth it if you’re going to run yourself to the ground.
Alright, so let’s switch gears a bit and talk business. What should we know?
Freshly Brewed Copy specializes in content strategy, experiential copywriting, and copy editing for creative entrepreneurs and businesses who want to connect with their customers, re-energize their overall brand experience, and confidently fuel their business forward.
While one of the most common deliverables is website copy, I also help businesses craft copy for campaigns, emails, packaging, videos, and social media content, to name a few.
But what truly sets Freshly Brewed Copy apart from other copywriting studios is the signature FBC methodology, which blends strategy with creativity to elevate the overall brand experience in just four smooth steps: roast, brew, blend, and savor.
Of course, as a small business owner myself, I also recognize that sometimes clients can’t afford to hire a copywriter for every aspect of their business. So, for those cases, I’ve created helpful resources on www.freshlybrewedcopy.com, including relevant blog posts and a complimentary Mini Brand Voice Guide – all to help optimize copy for connection and conversion. Furthermore, these resources are another way to give back and share knowledge similar to the mentorship I received throughout my career. And maybe, just maybe, inspire another business owner or college student to pursue a rewarding career in copywriting.
What would you say have been one of the most important lessons you’ve learned?
While I’ve learned many important lessons along the way, the most important one is using fear as fuel and reframing discomfort as a critical component to overall growth. And lastly, another simple but important lesson (I’m still learning) is to stop prioritizing work over life. Because at the end of the day, the point of making a living isn’t to get so busy that you forget to live. But instead to enjoy things like spending time with family and friends, hiking, reading (and writing) for fun, or whatever it is that sparks joy for you.
Contact Info:
- Email: [email protected]
- Website: www.freshlybrewedcopy.com
- Instagram: https://www.instagram.com/freshlybrewedcopy/
- Facebook: https://www.facebook.com/freshlybrewedcopy
- Twitter: https://twitter.com/frshlybrwdcopy
Image Credits
Joel Feld
Kayla Lee Photography
