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Life & Work with Adora Vang

Today we’d like to introduce you to Adora Vang.

Hi Adora, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My name is Adora and I am a freelance graphic designer and artist. I am the owner and head creative of Adora Vang Designs. I help clients with visual elements for their business – whether it’s designing a logo, printed business cards, restaurant menus, digital social graphics, or even a website, I enjoy doing it all. I also sell my art on my Etsy shop that is inspired by my Hmong culture, watercolor, textiles and nature.

After working a corporate Graphic Designer job for 2 years, I craved for more in the design process. I wanted to be able to make my own decisions on final drafts, and decide which projects I was going to work on. In my free time after work, I would continue designing for clients of my own. These individuals were business owners, event planners, or friends and family that needed some sort of help with graphic design. I enjoyed working on diverse projects within a variety of industries, having creative freedom, being in charge of my own schedule, and helping businesses achieve their visual goals. So in August 2019, I made the leap of faith to go full-time with my freelance business.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Most of the challenges that I faced were internal. I wrestled with the idea of “Am I good enough to be a freelance graphic designer? Who would want to work with me? There are other designers that are better than me.”

With something as visual as creating art, your style and what you can create is a very personal thing. So to put myself out there was the most challenging part in the beginning. I had to break past these negative thoughts. Instead of thinking what could go wrong, I pictured everything that could go right.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in digital art, which I then print on paper pieces to create wall art or greeting cards. I use a program called “Procreate” which is on my iPad, and paired with my Apple Pencil I can create with any sort of digital brush or paint type. My style has a soft watercolor texture.

I am mostly known for my Hmong-inspired designs and art. I am passionate about creating art that represents my culture because growing up there was not much representation or pride in being Hmong or Asian American.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
With Covid-19, individuals experienced being let go from their jobs, or an increased time spent at home with nothing much to do. Because of this, many people that had a hobby or side gig, were ready to take their business to the next level and they turned their downtime into investing more time into their side business. I noticed that many small, at-home businesses started to sprout up. Since I create logos, websites, and other marketing materials for small businesses, I had a surge of people want to work with me to help brand their business. With this increase in work, I learned ways in how to balance my work and personal life, separating the spaces in my home that allow me to not feel burnout, and creating clear processes for my clients so they feel at ease in trusting me as their graphic designer.

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