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Life & Work with Alejandra Herzog-Moreno

Today we’d like to introduce you to Alejandra Herzog-Moreno.

Alejandra, we appreciate you taking the time to share your story with us today. Where does your story begin?
The start to my art journey was for sure a tumultuous one. I found art while at the psychiatric ward at HCMC. Art was my saving grace. It offered me peace and safety when I felt nothing else could. I named my studio Take Care because as much as my art takes care of me mentally; I hope my pieces can bring something beneficial to those to who take the time out their lives to look. Be it a small memory, a faint realization, or just a moment of peace while you look at something beautiful; the things I feel and gain through the process of creating is what I hope to give every viewer. I want to help bring attention to the strong healing force art and creating can be. I never sign my name to a piece because though there may be emotions I wish to convey I want people to come to their own organic theories and connections to let a piece become as if they created it. I sign Take Care because it is the ultimate reminder I have for the world and viewers, two simple but impactful words that drive and motivate everything I create.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not. Minnesota definitely doesn’t make it easy for artists (especially those just starting) to find resources and community. It took me a couple years of building confidence and pushing myself out of my comfort zone throwing myself into events and conversations before I found my community. There’s of course been other struggles like believing in myself to keep going and creating; or dealing with shipping companies when an art piece is damaged. Those don’t compare though to when I was an artist without a community.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I work in digital and traditional art that is both vibrant and colorful. Surreal works where I reimagine and mold aspects of our world and bodies to create a new vision. I’ve been told by many what draws someone’s eye to my pieces is the delicate balance of happiness/sadness that are present. As an individual living with Bipolar and severe depression, I understand wanting to be perfect whenever possible, this is not healthy or realistic though. I use my art to help not only myself but others as well to understand that though there are parts of ourselves we don’t regard with high marks they can still be beautiful. My art reflects that just because one “bad” thing is present does not make you “bad” it is just part of your beauty and your story.

What quality or characteristic do you feel is most important to your success?
The willingness to grow. For a long time at the start of my art journey, I thought I had to do things one way and had to stick to one medium. Being willing to fumble and fail to figure out other creative mediums without being “great” right away taught me the biggest lessons that helped propel my journey beyond. Aspects of myself as an artist; resilience, motivation, creative thinking have all come to be or have been strengthened by my willingness to grow first. To put myself in uncomfortable situations I knew I might not succeed the first time so I could learn the things I needed to learned and start doing better for my art and craft.

Pricing:

  • Digital Art Commission $70
  • Traditional Art Commission $70 down payment to confirm

Contact Info:


Image Credits

Driven Dreams Media

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