Today we’d like to introduce you to Jen Olafson.
Hi Jen, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
In September of 2020, my drinking had hit new levels and I knew I needed to make a change. I started getting curious about my relationship with alcohol which led me to discover the world of non-alcoholic and zero-proof products.
As I started cutting back on alcohol, I wanted alternatives. I realized I still wanted to enjoy a complex and unique beverage, I just no longer wanted that beverage to contain alcohol. I started Zero Proof Lush in January 2021 as an outlet to share the booze-free beverages I was mixing up at home. It started as a place for me to post the recipes I created, share sober-curious content and my personal journey, and review alcohol-free product.
Eventually, I began getting frustrated at the lack of options at bars and restaurants and that so many events are centered around alcohol and didn’t offer comparable alternatives. I wanted there to be more options for non-drinkers or just for people who wanted to sip on something other than alcohol. That‘s when my idea of offering booze-free mobile bar services was born.
I held my first pop-up in November 2021 and instantly fell in love with sharing my drinks with others and coming up with seasonal menus that wow people with their robust flavor profile. I knew this was an avenue of the Zero Proof Lush brand that I wanted to explore more.
I’ve enjoyed being able to partner up with local businesses for pop-ups and host a variety of private events. My mission is to bring more inclusive drink options to special events and in hospitality.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
This is my side hustle so growth has not gone as fast as I would like it to happen and time is always limited. It’s all about finding a balance which can be challenging at times!
It’s hard at times to not compare myself to others in the space, and their accomplishments but I also realize that there is only one me and what I am doing has my own unique twist!
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a marketer by trade and that is what I do for my full-time job. My marketing skill set has come in very handy with creating content for Zero Proof Lush. It’s also been my fun creative outlet. I spend time filming drink recipes, sometimes a goofy Reel about booze-free living or the importance of having non-alcoholic options. Being a creative mind though, I’m not so savvy on the business side of things.
I’m proud that I’ve remained consistent and continue to keep on creating. My style and interest in trying new products and ingredients set me apart and make sure that I’m keeping things fresh. I also love my motto, “Booze-free, not boring!” It captures that alcohol-free loving is fun and there is no need to worry about the FOMO.
Networking and finding a mentor can have a positive impact on one’s life and career. Any advice?
I always loved going to this food and wine event when I was drinking and I attended the event in 2022 as a non-drinker and used it as an opportunity to introduce myself to some of the brands there that aligned with my vision and mission. I still talk with some of those contacts and it has led to introductions with other brands.
Find groups or causes that align with your mission and attend those meetings. They are great opportunities to meet new potential partners. The space I am in also has a huge social presence so I’ve met a lot of people through social media. Follow accounts that motivate you and are related to your niche.
Contact Info:
- Instagram: https://instagram.com/zeroprooflush
- Facebook: https://www.facebook.com/zeroprooflush
