Today we’d like to introduce you to Jenni Haas
Hi Jenni, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Well, my life is basically a constant juggling act—full-time HR Director by day, full-time mom of four by… well, also by day (and night, let’s be real). Life is chaotic, to say the least!
It all started when I was on maternity leave with my fourth baby. Between diaper changes and nap times, I found myself making these ridiculously long lists of home updates—things I wanted to fix, personalize, or just make more functional. But when I saw the price tags on materials and labor? Yikes. Hiring everything out wasn’t in the budget, so I had two choices: live with it or figure it out myself.
So, during those precious nap-time windows, I became a student of DIY University (a.k.a. YouTube). I’d watch a tutorial, grab my tools, and start tackling one small project at a time. Before I knew it, I was getting bolder, trying bigger projects, and realizing—hey, I can actually do this!
I started sharing my DIY adventures on social media, just for fun and mostly for family and friends. And then, BOOM—within two months, 100,000 people were following along, cheering me on, and probably also laughing at my trial-and-error moments. Turns out, a lot of people relate to wanting a beautiful home without a ridiculous price tag! And that’s how this whole journey started.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Absolutely NOT. My road was full of potholes, unexpected detours, and the occasional “What have I gotten myself into?” moment.
When I first started, I had zero experience with power tools. Like, the closest I had gotten to a miter saw was seeing one in a Home Depot aisle and thinking, “That looks terrifying.” I made plenty of mistakes—crooked cuts, bad paint choices, and one unfortunate incident where I accidentally ripped my hair out of my head with a drill…(don’t ask).
But the real challenge was time. Being a full-time HR Director and a mom of four means my DIY hours are basically whenever life allows—usually during nap times, after bedtime, or during my lunch breaks. I’ve had moments where I’m mid-project, covered in sawdust, and suddenly someone needs a snack, a hug, or a referee for a sibling dispute. Balancing everything has been the hardest part, but also the most rewarding.
Then there’s social media. When my page blew up, I had no idea what I was doing. I was just sharing my wins (and fails), and suddenly, people were invested. Learning how to handle brand collaborations, content creation, and the pressure of “What should I post next?” was a whole new challenge.
So no, it hasn’t been smooth, but I wouldn’t trade it for anything. Every misstep taught me something, every late-night project gave me confidence, and honestly, the chaos is part of the fun.
Can you tell our readers more about what you do and what you think sets you apart from others?
Oh, I love this question because my work is so much more than just DIY—it’s about showing up as your weird, wonderful, imperfect self and owning it.
I specialize in turning “I could never do that” into “Wait… maybe I can!” Whether it’s building furniture, making over a room, or tackling a power tool for the first time, I want people—especially women—to feel empowered to just go for it. I share my projects in a way that’s real, relatable, and sometimes a little ridiculous (because let’s be honest, DIY is messy, and I am not above laughing at myself when things go sideways).
What sets me apart is that I embrace the mistakes, the chaos, and the learning curve. I don’t just show the Pinterest-perfect end result—I show the whoops, the well, that didn’t go as planned, and the let’s try that again moments. Because that’s real life! I think people connect with that honesty, and it gives them the confidence to try something new without fear of failure.
As for what I’m most proud of, it’s not the biggest project or the prettiest reveal—it’s the messages I get from women saying, Because of you, I picked up a drill for the first time, or I finally stopped waiting for my husband to hang that shelf and did it myself! That’s the magic. Seeing other people realize their own power, creativity, and capability. That’s what it’s all about.
How do you define success?
For me, success isn’t about numbers, followers, or even perfectly executed projects—it’s about impact. It’s about showing women, including my own daughters, that they are capable of so much more than they think. That they don’t have to wait for permission, for the “right time,” or for someone else to do something for them. They can pick up the tools (literally and figuratively) and build the life they want.
Success is when a woman watches me fumble through a project and thinks, If she can do it, so can I! It’s when my kids see me working hard, making mistakes, and laughing instead of giving up. I want them to grow up knowing that failure isn’t something to be afraid of—it’s proof that you’re trying.
At the end of the day, success is raising confident, fearless kids who believe in themselves and helping women realize they’ve had that same strength inside them all along. If I can do that, I’ve already won.
Contact Info:
- Instagram: https://www.instagram.com/justjennicreations
