Today we’d like to introduce you to Macey LeVahn.
Hi Macey, so excited to have you with us today. What can you tell us about your story?
Like many people, I started macrame as a hobby at the start of the pandemic. I was 17 years old and a Senior in high school, and I finally had the time to learn something new. After a couple of months of perfecting my skills and selling to a few family members, I decided to open an Etsy shop and Instagram account. My business had a pretty steady climb, and by the end of my first year, I had accumulated over 11.9K followers on Instagram and sold hundreds of products. Since then, I launched a new website, and I’ve been participating in numerous art shows, building a community on social media, and working to design new products. 2022 feels like my year to do big things, so I’m excited for where it takes me!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not completely. For my first year of business, I had to juggle completing (online) high school and running a business, which made time management a critical part of my life. There was also a huge learning curve in understanding the technical aspect of running a business, as it’s not just about making art. Learning how to find my voice on social media and as a brand as well as maintain confidence has been a pretty big struggle for me, as well as simply learning how to create a brand and make something that will stand for itself in the years to come. I feel extremely proud of where I’ve come from, as it definitely has not been an easy trek.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I feel like I’m the “Jack of all trades” of macrame, as I don’t specialize in any one (or even two) products. I like to keep myself engaged by making a variety of products, my favorites being earrings, wall hangings, and rainbow keychains/wall decor. My earrings feel especially unique as they feature colored designs under wooden tops, making the perfect boho-statement. I am definitely most proud of my wall hangings, as they take the most time (between 3-10 hours) and have very intricate designs. I’ve made countless custom wall hangings as well, my most notable being an 8 foot wide by 4 foot tall planter wall to go above someone’s stairway ledge. I love getting to work with people and creating their dream piece out of thin air. I always gravitate towards color, with countless rainbow pieces and lots of yellows, oranges, and pinks. I love to feel the energy that comes with my piece, whether it’s calm and serene with a neutrals or energetic and sunny with lots of color.
What do you like best about our city? What do you like least?
After moving to Mpls from the suburbs, I absolutely love the energy here. There are SO many artists, and it feels incredible to be a part of such a supportive community around me. I’m also a pretty big food lover, and Minneapolis is the perfect place to get lost in pretty much any cuisine imaginable. As for my least favorite part of the city, it has to be winter driving, and even more so winter parking. After moving here from the suburbs, navigating where I can park my car in the snow without risking it getting towed (or snowed in) has been a huge learning curve and is not something I enjoy worrying about. But overall I love my city, and I’m willing to deal with some annoyances to get to live in such a vibrant area.
Pricing:
- Earrings: $21-$28
- Keychains: $10-$12
- Wall Rainbows: $24
- Wall Hanging: Vary
Contact Info:
- Email: [email protected]
- Website: https://thetwistery.com/
- Instagram: https://www.instagram.com/thetwistery/
- Facebook: https://www.facebook.com/thetwistery/
Image Credits
Becky Ankrum Photography
Annalise Groff Photography
