Today we’d like to introduce you to Carmen Erholtz.
Hi Carmen, thanks for sharing your story with us. To start, you could tell our readers some of your backstory.
I was working in corporate HR and knew I wanted a change. With previous experience in social media marketing, I started helping my sister with her interior design company’s social media management. Then, I leaped in May 2023 to leave my 9-5 and pursue social media management full-time! Making the change was scary, but I’m so proud of myself for doing it, and I’m so thankful for the Lord’s provision to bring amazing clients that I get to serve. In 2023, I grew my client base, and now I get to work with incredibly talented business owners in the home and design industry. I love getting to help take the stress and time of social media off their plates while also helping to promote their businesses personally to their audiences.
Can you talk to us about the challenges and lessons you’ve learned? Looking back, would you say it’s been easy or smooth in retrospect?
Starting in a new industry came with challenges as I had to learn a lot, and the world of social media is always changing, so I’m still constantly learning. At first, I struggled with imposter syndrome and felt the question, “Who do I think I am?” Over time, my confidence grew, and I realized that everyone feels it to an extent. Also, building a business on the back end is a beast that people must discuss. It takes a lot of time and experience to create systems, templates, and processes that work well and keep my business going. I’ve learned a ton!
I appreciate you sharing that. What should we know about Content by Carm?
Content by Carm offers social media management packages, including weekly content, engagement, reporting, and analytics. I take the content from my client’s projects into strategic social media marketing. Plus, I provide social media consulting for businesses ready to pass off complete management! My passion is to help business owners in the home and design industry utilize social media marketing to reach their ideal clients and tell their business stories.
Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
My most significant risk was leaving my stable 9-5 job and starting Content by Carm in 2023. I was leaving a job where I had grown in positions and had a future, but I knew it wasn’t what I wanted to do in 5 years. Taking that leap was scary and had a lot of unknowns as part of it, but it was the best decision I could have made. I am a risk-taker, but this one was more than what I was used to! However, the most significant risks tend to pay the most essential rewards, and I love what I’m doing now, my work-life balance, and the future.
Contact Info:
- Website: https://www.contentbycarm.com
- Instagram: http://instagram.com/contentbycarm
- Facebook: http://facebook.com/contentbycarm
Image Credits
Ali Dietrich Photo
