Today we’d like to introduce you to Caroline Correia.
Hi Caroline , so excited to have you with us today. What can you tell us about your story?
Right out of college, I jumped into a career in the fast-paced, wildly fulfilling world of events. I loved the energy, the creativity and the very long hours.
Then, I turned 30 and had a baby. My husband and I made the choice together that I’d step away from my profession and become a full-time mom, I told myself it would be for a couple of years. Two years turned into fifteen years. I was lulled into a belief that my peak professional years were behind me — but that turned out to be the biggest lie I ever told myself.
The truth is, success doesn’t care how long you’ve been gone. It only cares how you show up now. I didn’t just get back to where I was; I built something stronger. Today, I’m a Director of Business Development who helped double my company’s revenue. The road to this point wasn’t perfect. It was hard-won, filled with doubt, mistakes, and ultimately, a lot of growth.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I’m sharing this for every woman wondering if she’s “too late” to start again, who struggles with an inner critic voice, or who is patiently working and wondering if her time to shine will come.
Find Your People: Because belief is contagious.
Coming back, I felt invisible. Unqualified. Uncertain. But then, a former colleague from a Board I served on, Judy, offered me a seat at the table. Her organization was desperate for a contractor who could step in and bring a complex, high profile event to the finish line in six weeks.
Judy said, “You haven’t lost your edge—you’ve just been sharpening it in a different way. ”
Her belief in my ability became the foundation I stood on until I could rebuild my own. She reminded me of my worth—and gave me permission to take up space again.
Find the people who see your value before you do. The ones who speak to your potential. I saved a screenshot of my favorite post-event congratulation text – “you pulled rabbit out of a hat.” That feedback gave me the courage to pursue a role in Account Management at my current company, BeEvents.
Alright, so let’s switch gears a bit and talk business. What should we know?
We design and produce the most incredible events for our clients. If you look me up on Linkedin, my tag line says: CMOs don’t compete, they call me. That’s because our clients desperately need an event agency partner that can successsfully align their portfolio of events with their company’s brand identity. Every single time, without fail because the events are high profile opportunities to showcase brand values. BeEvents is a full-service live event partner. Our clients come to us for the design and production of a range of b to b events and sponsorship activations.
Our approach is rooted in curiosity and empathy. It is essential to stand in the guest’s shoes, thinking deeply about their experience from start to finish. Our creative consciousness continually challenges us to be more equitable, more inclusive, safe and sustainable.
Is there something surprising that you feel even people who know you might not know about?
I’m a first generation American. I have a profound sense of pride in that. My parents had the courage and independence to actively choose this country and all it stands for as their home.
Contact Info:
- Website: https://Www.beeventsdesign.com
- LinkedIn: http://linkedin.com/in/caroline-correia-1bb85220
